Disney
The official portal of The Walt Disney Company with content, parks, products and streaming links.
Disney at a glance
Disney is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #323 in the country. It was founded in 1923 by Walt Disney, Roy O. Disney and is headquartered in Burbank, CA, USA. Today Disney is owned by The Walt Disney Company. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through media and streaming, parks and experiences, consumer products. Its closest rivals include netflix.com, nbcuniversal.com, warnerbros.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| disney | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- disney.com
- Sector
- Entertainment & Streaming
- Owner
- The Walt Disney Company
- Owner type
- Public company
- Founders
- Walt Disney, Roy O. Disney
- Founded
- 1923
- Headquarters
- Burbank, CA, USA
- Employees
- 200,000+
- Ownership
- The Walt Disney Company controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $91 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $91 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Disney operates an entertainment and streaming service focused on United States. The official portal of The Walt Disney Company with content, parks, products and streaming links. Revenue comes mainly from media and streaming, supported by the other lines listed below.
- Media and streaming
- Parks and experiences
- Consumer products
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #323 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netflix.com | ≈ 54 million / month | #324 class competitor | — |
| nbcuniversal.com | ≈ 40.5 million / month | #325 class competitor | — |
| warnerbros.com | ≈ 27 million / month | #326 class competitor | — |
What is Disney?
Disney (disney.com) is an entertainment and streaming service serving users in United States. The official portal of The Walt Disney Company with content, parks, products and streaming links. It ranks #323 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Disney?
The site is operated by The Walt Disney Company, founded by Walt Disney, Roy O. Disney. The company was established in 1923 and is headquartered in Burbank, CA, USA. It employs around 200,000+.
Traffic and audience
Traffic estimates place Disney at roughly 90 million visits per month, about 3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Disney makes money
Revenue comes primarily from media and streaming, alongside parks and experiences, consumer products.
Competitors in United States
Its closest rivals include netflix.com, nbcuniversal.com, warnerbros.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1923
Disney is founded in Burbank, CA, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #323 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Disney?
Disney is operated by The Walt Disney Company. Public company structure, based on public filings and press reporting.
Where is Disney headquartered?
Disney is headquartered in Burbank, CA, USA.
When was Disney founded?
Disney was founded in 1923 by Walt Disney, Roy O. Disney.
How many employees does Disney have?
Disney employs approximately 200,000+ people.
What is Disney's revenue?
Disney's revenue: ≈ $91 billion annual revenue (est.).
Who are Disney's competitors?
Main competitors in United States include netflix.com, nbcuniversal.com, warnerbros.com.
How does Disney make money?
Mainly media and streaming, parks and experiences, consumer products.
Is Disney publicly traded?
Disney's ownership: Public company.
How many visitors does Disney get?
Third-party estimates place Disney at roughly 90 million visits per month, mostly from United States, with 74% mobile traffic.
Is Disney safe?
Disney is an established entertainment & streaming site founded in 1923 and ranked #323 in United States; use the official domain disney.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdisney.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos