Walt Disney World
The official site for Walt Disney World tickets, resorts and trip planning.
Walt Disney World at a glance
Walt Disney World is a travel website and one of the most visited sites in United States, currently ranked #498 in the country. It was founded in 1971 by Walt Disney Company and is headquartered in Lake Buena Vista, FL, USA. Today Walt Disney World is owned by The Walt Disney Company. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through ticket sales, resort stays, merchandise. Its closest rivals include universalorlando.com, seaworld.com, expedia.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| walt disney world | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- disneyworld.disney.go.com
- Sector
- Travel
- Owner
- The Walt Disney Company
- Owner type
- Subsidiary of public company
- Founders
- Walt Disney Company
- Founded
- 1971
- Headquarters
- Lake Buena Vista, FL, USA
- Employees
- 75,000+
- Ownership
- The Walt Disney Company controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $35 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Walt Disney World operates a travel booking platform focused on United States. The official site for Walt Disney World tickets, resorts and trip planning. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Resort stays
- Merchandise
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #498 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| universalorlando.com | ≈ 18 million / month | #499 class competitor | — |
| seaworld.com | ≈ 13.5 million / month | #500 class competitor | — |
| expedia.com | ≈ 9 million / month | #501 class competitor | — |
What is Walt Disney World?
Walt Disney World (disneyworld.disney.go.com) is a travel booking platform serving users in United States. The official site for Walt Disney World tickets, resorts and trip planning. It ranks #498 among the most visited websites in the country in this index, within the travel category.
Who owns Walt Disney World?
The site is operated by The Walt Disney Company, founded by Walt Disney Company. The company was established in 1971 and is headquartered in Lake Buena Vista, FL, USA. It employs around 75,000+.
Traffic and audience
Traffic estimates place Walt Disney World at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Walt Disney World makes money
Revenue comes primarily from ticket sales, alongside resort stays, merchandise.
Competitors in United States
Its closest rivals include universalorlando.com, seaworld.com, expedia.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1971
Walt Disney World is founded in Lake Buena Vista, FL, USA.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #498 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Walt Disney World?
Walt Disney World is operated by The Walt Disney Company. Subsidiary of public company structure, based on public filings and press reporting.
Where is Walt Disney World headquartered?
Walt Disney World is headquartered in Lake Buena Vista, FL, USA.
When was Walt Disney World founded?
Walt Disney World was founded in 1971 by Walt Disney Company.
How many employees does Walt Disney World have?
Walt Disney World employs approximately 75,000+ people.
What is Walt Disney World's revenue?
Walt Disney World's revenue: ≈ $35 billion annual revenue (est.).
Who are Walt Disney World's competitors?
Main competitors in United States include universalorlando.com, seaworld.com, expedia.com.
How does Walt Disney World make money?
Mainly ticket sales, resort stays, merchandise.
Is Walt Disney World publicly traded?
Walt Disney World's ownership: Subsidiary of public company.
How many visitors does Walt Disney World get?
Third-party estimates place Walt Disney World at roughly 30 million visits per month, mostly from United States, with 71% mobile traffic.
Is Walt Disney World safe?
Walt Disney World is an established travel site founded in 1971 and ranked #498 in United States; use the official domain disneyworld.disney.go.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdisneyworld.disney.go.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos