Carnival Cruise Line
The site of a major cruise line for booking voyages and onboard services.
Carnival Cruise Line at a glance
Carnival Cruise Line is a travel website and one of the most visited sites in United States, currently ranked #435 in the country. It was founded in 1972 by Ted Arison and is headquartered in Miami, FL, USA. Today Carnival Cruise Line is owned by Carnival Corporation. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through ticket sales, onboard spending. Its closest rivals include royalcaribbean.com, ncl.com, expedia.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| carnival cruise line | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- carnival.com
- Sector
- Travel
- Owner
- Carnival Corporation
- Owner type
- Subsidiary of public company
- Founders
- Ted Arison
- Founded
- 1972
- Headquarters
- Miami, FL, USA
- Employees
- 40,000+
- Ownership
- Carnival Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $25 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Carnival Cruise Line operates a travel booking platform focused on United States. The site of a major cruise line for booking voyages and onboard services. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Onboard spending
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #435 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| royalcaribbean.com | ≈ 9 million / month | #436 class competitor | — |
| ncl.com | ≈ 6.7 million / month | #437 class competitor | — |
| expedia.com | ≈ 4.5 million / month | #438 class competitor | — |
What is Carnival Cruise Line?
Carnival Cruise Line (carnival.com) is a travel booking platform serving users in United States. The site of a major cruise line for booking voyages and onboard services. It ranks #435 among the most visited websites in the country in this index, within the travel category.
Who owns Carnival Cruise Line?
The site is operated by Carnival Corporation, founded by Ted Arison. The company was established in 1972 and is headquartered in Miami, FL, USA. It employs around 40,000+.
Traffic and audience
Traffic estimates place Carnival Cruise Line at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Carnival Cruise Line makes money
Revenue comes primarily from ticket sales, alongside onboard spending.
Competitors in United States
Its closest rivals include royalcaribbean.com, ncl.com, expedia.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1972
Carnival Cruise Line is founded in Miami, FL, USA.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #435 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Carnival Cruise Line?
Carnival Cruise Line is operated by Carnival Corporation. Subsidiary of public company structure, based on public filings and press reporting.
Where is Carnival Cruise Line headquartered?
Carnival Cruise Line is headquartered in Miami, FL, USA.
When was Carnival Cruise Line founded?
Carnival Cruise Line was founded in 1972 by Ted Arison.
How many employees does Carnival Cruise Line have?
Carnival Cruise Line employs approximately 40,000+ people.
What is Carnival Cruise Line's revenue?
Carnival Cruise Line's revenue: ≈ $25 billion annual revenue (est.).
Who are Carnival Cruise Line's competitors?
Main competitors in United States include royalcaribbean.com, ncl.com, expedia.com.
How does Carnival Cruise Line make money?
Mainly ticket sales, onboard spending.
Is Carnival Cruise Line publicly traded?
Carnival Cruise Line's ownership: Subsidiary of public company.
How many visitors does Carnival Cruise Line get?
Third-party estimates place Carnival Cruise Line at roughly 15 million visits per month, mostly from United States, with 71% mobile traffic.
Is Carnival Cruise Line safe?
Carnival Cruise Line is an established travel site founded in 1972 and ranked #435 in United States; use the official domain carnival.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscarnival.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos