Alaska Airlines
The website of a major U.S. West Coast airline with Mileage Plan rewards.
Alaska Airlines at a glance
Alaska Airlines is a travel website and one of the most visited sites in United States, currently ranked #432 in the country. It was founded in 1932 by Linious McGee and is headquartered in Seattle, WA, USA. Today Alaska Airlines is owned by Alaska Air Group. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through passenger fares, loyalty program, cargo. Its closest rivals include delta.com, united.com, southwest.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| alaska airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- alaskaair.com
- Sector
- Travel
- Owner
- Alaska Air Group
- Owner type
- Public company
- Founders
- Linious McGee
- Founded
- 1932
- Headquarters
- Seattle, WA, USA
- Employees
- 25,000+
- Ownership
- Alaska Air Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $13 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Alaska Airlines operates a travel booking platform focused on United States. The website of a major U.S. West Coast airline with Mileage Plan rewards. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Loyalty program
- Cargo
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #432 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| delta.com | ≈ 15 million / month | #433 class competitor | — |
| united.com | ≈ 11.2 million / month | #434 class competitor | — |
| southwest.com | ≈ 7.5 million / month | #435 class competitor | — |
What is Alaska Airlines?
Alaska Airlines (alaskaair.com) is a travel booking platform serving users in United States. The website of a major U.S. West Coast airline with Mileage Plan rewards. It ranks #432 among the most visited websites in the country in this index, within the travel category.
Who owns Alaska Airlines?
The site is operated by Alaska Air Group, founded by Linious McGee. The company was established in 1932 and is headquartered in Seattle, WA, USA. It employs around 25,000+.
Traffic and audience
Traffic estimates place Alaska Airlines at roughly 25 million visits per month, about 0.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Alaska Airlines makes money
Revenue comes primarily from passenger fares, alongside loyalty program, cargo.
Competitors in United States
Its closest rivals include delta.com, united.com, southwest.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1932
Alaska Airlines is founded in Seattle, WA, USA.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #432 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Alaska Airlines?
Alaska Airlines is operated by Alaska Air Group. Public company structure, based on public filings and press reporting.
Where is Alaska Airlines headquartered?
Alaska Airlines is headquartered in Seattle, WA, USA.
When was Alaska Airlines founded?
Alaska Airlines was founded in 1932 by Linious McGee.
How many employees does Alaska Airlines have?
Alaska Airlines employs approximately 25,000+ people.
What is Alaska Airlines's revenue?
Alaska Airlines's revenue: ≈ $13 billion annual revenue (est.).
Who are Alaska Airlines's competitors?
Main competitors in United States include delta.com, united.com, southwest.com.
How does Alaska Airlines make money?
Mainly passenger fares, loyalty program, cargo.
Is Alaska Airlines publicly traded?
Alaska Airlines's ownership: Public company.
How many visitors does Alaska Airlines get?
Third-party estimates place Alaska Airlines at roughly 25 million visits per month, mostly from United States, with 71% mobile traffic.
Is Alaska Airlines safe?
Alaska Airlines is an established travel site founded in 1932 and ranked #432 in United States; use the official domain alaskaair.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsalaskaair.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos