Hertz
A major U.S. car rental company.
Hertz at a glance
Hertz is a travel website and one of the most visited sites in United States, currently ranked #242 in the country. It was founded in 1918 by Walter Jacobs and is headquartered in Estero, FL, USA. Today Hertz is owned by Hertz Global Holdings. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through rental fees. Its closest rivals include enterprise.com, avis.com, budget.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hertz | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- hertz.com
- Sector
- Travel
- Owner
- Hertz Global Holdings
- Owner type
- Public company
- Founders
- Walter Jacobs
- Founded
- 1918
- Headquarters
- Estero, FL, USA
- Employees
- 25,000+
- Ownership
- Hertz Global Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hertz operates a travel booking platform focused on United States. A major U.S. car rental company. Revenue comes mainly from rental fees, supported by the other lines listed below.
- Rental fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #242 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| enterprise.com | ≈ 15 million / month | #243 class competitor | — |
| avis.com | ≈ 11.2 million / month | #244 class competitor | — |
| budget.com | ≈ 7.5 million / month | #245 class competitor | — |
What is Hertz?
Hertz (hertz.com) is a travel booking platform serving users in United States. A major U.S. car rental company. It ranks #242 among the most visited websites in the country in this index, within the travel category.
Who owns Hertz?
The site is operated by Hertz Global Holdings, founded by Walter Jacobs. The company was established in 1918 and is headquartered in Estero, FL, USA. It employs around 25,000+.
Traffic and audience
Traffic estimates place Hertz at roughly 25 million visits per month, about 0.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Hertz makes money
Revenue comes primarily from rental fees, alongside .
Competitors in United States
Its closest rivals include enterprise.com, avis.com, budget.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1918
Hertz is founded in Estero, FL, USA.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #242 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Hertz?
Hertz is operated by Hertz Global Holdings. Public company structure, based on public filings and press reporting.
Where is Hertz headquartered?
Hertz is headquartered in Estero, FL, USA.
When was Hertz founded?
Hertz was founded in 1918 by Walter Jacobs.
How many employees does Hertz have?
Hertz employs approximately 25,000+ people.
What is Hertz's revenue?
Hertz's revenue: ≈ $9 billion annual revenue (est.).
Who are Hertz's competitors?
Main competitors in United States include enterprise.com, avis.com, budget.com.
How does Hertz make money?
Mainly rental fees.
Is Hertz publicly traded?
Hertz's ownership: Public company.
How many visitors does Hertz get?
Third-party estimates place Hertz at roughly 25 million visits per month, mostly from United States, with 71% mobile traffic.
Is Hertz safe?
Hertz is an established travel site founded in 1918 and ranked #242 in United States; use the official domain hertz.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshertz.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos