Hotels.com
A hotel booking site with a rewards program.
Hotels.com at a glance
Hotels.com is a travel website and one of the most visited sites in United States, currently ranked #240 in the country. It was founded in 1991 by David Hogg and is headquartered in Dallas, TX, USA. Today Hotels.com is owned by Expedia Group. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through booking commissions. Its closest rivals include booking.com, expedia.com, kayak.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hotels.com | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- hotels.com
- Sector
- Travel
- Owner
- Expedia Group
- Owner type
- Subsidiary of public company
- Founders
- David Hogg
- Founded
- 1991
- Headquarters
- Dallas, TX, USA
- Employees
- 1,000+
- Ownership
- Expedia Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hotels.com operates a travel booking platform focused on United States. A hotel booking site with a rewards program. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #240 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 24 million / month | #241 class competitor | — |
| expedia.com | ≈ 18 million / month | #242 class competitor | — |
| kayak.com | ≈ 12 million / month | #243 class competitor | — |
What is Hotels.com?
Hotels.com (hotels.com) is a travel booking platform serving users in United States. A hotel booking site with a rewards program. It ranks #240 among the most visited websites in the country in this index, within the travel category.
Who owns Hotels.com?
The site is operated by Expedia Group, founded by David Hogg. The company was established in 1991 and is headquartered in Dallas, TX, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place Hotels.com at roughly 40 million visits per month, about 1.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Hotels.com makes money
Revenue comes primarily from booking commissions, alongside .
Competitors in United States
Its closest rivals include booking.com, expedia.com, kayak.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
Hotels.com is founded in Dallas, TX, USA.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #240 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Hotels.com?
Hotels.com is operated by Expedia Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Hotels.com headquartered?
Hotels.com is headquartered in Dallas, TX, USA.
When was Hotels.com founded?
Hotels.com was founded in 1991 by David Hogg.
How many employees does Hotels.com have?
Hotels.com employs approximately 1,000+ people.
What is Hotels.com's revenue?
Hotels.com's revenue: Not publicly disclosed.
Who are Hotels.com's competitors?
Main competitors in United States include booking.com, expedia.com, kayak.com.
How does Hotels.com make money?
Mainly booking commissions.
Is Hotels.com publicly traded?
Hotels.com's ownership: Subsidiary of public company.
How many visitors does Hotels.com get?
Third-party estimates place Hotels.com at roughly 40 million visits per month, mostly from United States, with 71% mobile traffic.
Is Hotels.com safe?
Hotels.com is an established travel site founded in 1991 and ranked #240 in United States; use the official domain hotels.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshotels.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos