Qunar
A Chinese travel search and booking platform.
Qunar at a glance
Qunar is a travel website and one of the most visited sites in China, currently ranked #135 in the country. It was founded in 2005 by Zhuang Chenchao and is headquartered in Beijing, China. Today Qunar is owned by Trip.com Group. Our estimates put its audience at ≈ 100 million visits per month. The business earns money mainly through booking commissions, advertising. Its closest rivals include ctrip.com, fliggy.com, meituan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 94 million / month | +2% |
| Q2 | ≈ 97 million / month | +3% |
| Q3 | ≈ 100 million / month | +3% |
| Q4 | ≈ 106 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 30 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| qunar | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in China
Company information
- Website
- qunar.com
- Sector
- Travel
- Owner
- Trip.com Group
- Owner type
- Subsidiary of public company
- Founders
- Zhuang Chenchao
- Founded
- 2005
- Headquarters
- Beijing, China
- Employees
- 3,000+
- Ownership
- Trip.com Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Qunar operates a travel booking platform focused on China. A Chinese travel search and booking platform. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #135 in this index
- Sector rank
- Leading travel site in China
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ctrip.com | ≈ 60 million / month | #136 class competitor | — |
| fliggy.com | ≈ 45 million / month | #137 class competitor | — |
| meituan.com | ≈ 30 million / month | #138 class competitor | — |
What is Qunar?
Qunar (qunar.com) is a travel booking platform serving users in China. A Chinese travel search and booking platform. It ranks #135 among the most visited websites in the country in this index, within the travel category.
Who owns Qunar?
The site is operated by Trip.com Group, founded by Zhuang Chenchao. The company was established in 2005 and is headquartered in Beijing, China. It employs around 3,000+.
Traffic and audience
Traffic estimates place Qunar at roughly 100 million visits per month, about 3.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Qunar makes money
Revenue comes primarily from booking commissions, alongside advertising.
Competitors in China
Its closest rivals include ctrip.com, fliggy.com, meituan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Qunar is founded in Beijing, China.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #135 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Qunar?
Qunar is operated by Trip.com Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Qunar headquartered?
Qunar is headquartered in Beijing, China.
When was Qunar founded?
Qunar was founded in 2005 by Zhuang Chenchao.
How many employees does Qunar have?
Qunar employs approximately 3,000+ people.
What is Qunar's revenue?
Qunar's revenue: ≈ $600 million annual revenue (est.).
Who are Qunar's competitors?
Main competitors in China include ctrip.com, fliggy.com, meituan.com.
How does Qunar make money?
Mainly booking commissions, advertising.
Is Qunar publicly traded?
Qunar's ownership: Subsidiary of public company.
How many visitors does Qunar get?
Third-party estimates place Qunar at roughly 100 million visits per month, mostly from China, with 71% mobile traffic.
Is Qunar safe?
Qunar is an established travel site founded in 2005 and ranked #135 in China; use the official domain qunar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsqunar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos