Dianping
A Chinese restaurant review and local discovery platform.
Dianping at a glance
Dianping is a food & delivery website and one of the most visited sites in China, currently ranked #132 in the country. It was founded in 2003 by Zhang Tao and is headquartered in Shanghai, China. Today Dianping is owned by Meituan. Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through advertising, commissions. Its closest rivals include meituan.com, ele.me, xiaohongshu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 188 million / month | +2% |
| Q2 | ≈ 194 million / month | +3% |
| Q3 | ≈ 200 million / month | +3% |
| Q4 | ≈ 212 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dianping | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in China
Company information
- Website
- dianping.com
- Sector
- Food & Delivery
- Owner
- Meituan
- Owner type
- Subsidiary of public company
- Founders
- Zhang Tao
- Founded
- 2003
- Headquarters
- Shanghai, China
- Employees
- 5,000+
- Ownership
- Meituan controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dianping operates a food and grocery delivery platform focused on China. A Chinese restaurant review and local discovery platform. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Commissions
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #132 in this index
- Sector rank
- Leading food & delivery site in China
- Global rank
- 350
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| meituan.com | ≈ 120 million / month | #133 class competitor | — |
| ele.me | ≈ 90 million / month | #134 class competitor | — |
| xiaohongshu.com | ≈ 60 million / month | #135 class competitor | — |
What is Dianping?
Dianping (dianping.com) is a food and grocery delivery platform serving users in China. A Chinese restaurant review and local discovery platform. It ranks #132 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Dianping?
The site is operated by Meituan, founded by Zhang Tao. The company was established in 2003 and is headquartered in Shanghai, China. It employs around 5,000+.
Traffic and audience
Traffic estimates place Dianping at roughly 200 million visits per month, about 6.7 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Dianping makes money
Revenue comes primarily from advertising, alongside commissions.
Competitors in China
Its closest rivals include meituan.com, ele.me, xiaohongshu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Dianping is founded in Shanghai, China.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #132 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Dianping?
Dianping is operated by Meituan. Subsidiary of public company structure, based on public filings and press reporting.
Where is Dianping headquartered?
Dianping is headquartered in Shanghai, China.
When was Dianping founded?
Dianping was founded in 2003 by Zhang Tao.
How many employees does Dianping have?
Dianping employs approximately 5,000+ people.
What is Dianping's revenue?
Dianping's revenue: ≈ $2 billion annual revenue (est.).
Who are Dianping's competitors?
Main competitors in China include meituan.com, ele.me, xiaohongshu.com.
How does Dianping make money?
Mainly advertising, commissions.
Is Dianping publicly traded?
Dianping's ownership: Subsidiary of public company.
How many visitors does Dianping get?
Third-party estimates place Dianping at roughly 200 million visits per month, mostly from China, with 89% mobile traffic.
Is Dianping safe?
Dianping is an established food & delivery site founded in 2003 and ranked #132 in China; use the official domain dianping.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdianping.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos