Fliggy
Alibaba's online travel platform for flights, hotels and vacations.
Fliggy at a glance
Fliggy is a travel website and one of the most visited sites in China, currently ranked #134 in the country. It was founded in 2014 by Alibaba and is headquartered in Hangzhou, China. Today Fliggy is owned by Alibaba Group. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through booking commissions, advertising. Its closest rivals include ctrip.com, qunar.com, meituan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| fliggy | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in China
Company information
- Website
- fliggy.com
- Sector
- Travel
- Owner
- Alibaba Group
- Owner type
- Subsidiary of public company
- Founders
- Alibaba
- Founded
- 2014
- Headquarters
- Hangzhou, China
- Employees
- 3,000+
- Ownership
- Alibaba Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Fliggy operates a travel booking platform focused on China. Alibaba's online travel platform for flights, hotels and vacations. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #134 in this index
- Sector rank
- Leading travel site in China
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ctrip.com | ≈ 90 million / month | #135 class competitor | — |
| qunar.com | ≈ 67.5 million / month | #136 class competitor | — |
| meituan.com | ≈ 45 million / month | #137 class competitor | — |
What is Fliggy?
Fliggy (fliggy.com) is a travel booking platform serving users in China. Alibaba's online travel platform for flights, hotels and vacations. It ranks #134 among the most visited websites in the country in this index, within the travel category.
Who owns Fliggy?
The site is operated by Alibaba Group, founded by Alibaba. The company was established in 2014 and is headquartered in Hangzhou, China. It employs around 3,000+.
Traffic and audience
Traffic estimates place Fliggy at roughly 150 million visits per month, about 5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Fliggy makes money
Revenue comes primarily from booking commissions, alongside advertising.
Competitors in China
Its closest rivals include ctrip.com, qunar.com, meituan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Fliggy is founded in Hangzhou, China.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #134 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Fliggy?
Fliggy is operated by Alibaba Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Fliggy headquartered?
Fliggy is headquartered in Hangzhou, China.
When was Fliggy founded?
Fliggy was founded in 2014 by Alibaba.
How many employees does Fliggy have?
Fliggy employs approximately 3,000+ people.
What is Fliggy's revenue?
Fliggy's revenue: ≈ $1 billion annual revenue (est.).
Who are Fliggy's competitors?
Main competitors in China include ctrip.com, qunar.com, meituan.com.
How does Fliggy make money?
Mainly booking commissions, advertising.
Is Fliggy publicly traded?
Fliggy's ownership: Subsidiary of public company.
How many visitors does Fliggy get?
Third-party estimates place Fliggy at roughly 150 million visits per month, mostly from China, with 71% mobile traffic.
Is Fliggy safe?
Fliggy is an established travel site founded in 2014 and ranked #134 in China; use the official domain fliggy.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfliggy.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos