Meituan
China's largest on-demand services platform for food delivery, travel and local services.
Meituan at a glance
Meituan is a food & delivery website and one of the most visited sites in China, currently ranked #130 in the country. It was founded in 2010 by Wang Xing and is headquartered in Beijing, China. Today Meituan is owned by Meituan. Our estimates put its audience at ≈ 500 million visits per month. The business earns money mainly through commissions, delivery fees, advertising. Its closest rivals include ele.me, dianping.com, ctrip.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 470 million / month | +2% |
| Q2 | ≈ 485 million / month | +3% |
| Q3 | ≈ 500 million / month | +3% |
| Q4 | ≈ 530 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 150 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| meituan | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in China
Company information
- Website
- meituan.com
- Sector
- Food & Delivery
- Owner
- Meituan
- Owner type
- Public company
- Founders
- Wang Xing
- Founded
- 2010
- Headquarters
- Beijing, China
- Employees
- 100,000+
- Ownership
- Meituan controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $40 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Meituan operates a food and grocery delivery platform focused on China. China's largest on-demand services platform for food delivery, travel and local services. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #130 in this index
- Sector rank
- Leading food & delivery site in China
- Global rank
- 80
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ele.me | ≈ 300 million / month | #131 class competitor | — |
| dianping.com | ≈ 225 million / month | #132 class competitor | — |
| ctrip.com | ≈ 150 million / month | #133 class competitor | — |
What is Meituan?
Meituan (meituan.com) is a food and grocery delivery platform serving users in China. China's largest on-demand services platform for food delivery, travel and local services. It ranks #130 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Meituan?
The site is operated by Meituan, founded by Wang Xing. The company was established in 2010 and is headquartered in Beijing, China. It employs around 100,000+.
Traffic and audience
Traffic estimates place Meituan at roughly 500 million visits per month, about 16.7 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Meituan makes money
Revenue comes primarily from commissions, alongside delivery fees, advertising.
Competitors in China
Its closest rivals include ele.me, dianping.com, ctrip.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Meituan is founded in Beijing, China.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #130 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Meituan?
Meituan is operated by Meituan. Public company structure, based on public filings and press reporting.
Where is Meituan headquartered?
Meituan is headquartered in Beijing, China.
When was Meituan founded?
Meituan was founded in 2010 by Wang Xing.
How many employees does Meituan have?
Meituan employs approximately 100,000+ people.
What is Meituan's revenue?
Meituan's revenue: ≈ $40 billion annual revenue (est.).
Who are Meituan's competitors?
Main competitors in China include ele.me, dianping.com, ctrip.com.
How does Meituan make money?
Mainly commissions, delivery fees, advertising.
Is Meituan publicly traded?
Meituan's ownership: Public company.
How many visitors does Meituan get?
Third-party estimates place Meituan at roughly 500 million visits per month, mostly from China, with 89% mobile traffic.
Is Meituan safe?
Meituan is an established food & delivery site founded in 2010 and ranked #130 in China; use the official domain meituan.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmeituan.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos