Allrecipes
A large recipe site with user ratings and cooking guides.
Allrecipes at a glance
Allrecipes is a food & delivery website and one of the most visited sites in United States, currently ranked #229 in the country. It was founded in 1997 by Tim Hunt, Carl Lipo and is headquartered in New York, NY, USA. Today Allrecipes is owned by People Inc. (Dotdash Meredith). Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through digital advertising, affiliate commerce. Its closest rivals include foodnetwork.com, simplyrecipes.com, tasty.co.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| allrecipes | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- allrecipes.com
- Sector
- Food & Delivery
- Owner
- People Inc. (Dotdash Meredith)
- Owner type
- Public company
- Founders
- Tim Hunt, Carl Lipo
- Founded
- 1997
- Headquarters
- New York, NY, USA
- Employees
- 200+
- Ownership
- People Inc. (Dotdash Meredith) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Allrecipes operates a food and grocery delivery platform focused on United States. A large recipe site with user ratings and cooking guides. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Affiliate commerce
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #229 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 350
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| foodnetwork.com | ≈ 90 million / month | #230 class competitor | — |
| simplyrecipes.com | ≈ 67.5 million / month | #231 class competitor | — |
| tasty.co | ≈ 45 million / month | #232 class competitor | — |
What is Allrecipes?
Allrecipes (allrecipes.com) is a food and grocery delivery platform serving users in United States. A large recipe site with user ratings and cooking guides. It ranks #229 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Allrecipes?
The site is operated by People Inc. (Dotdash Meredith), founded by Tim Hunt, Carl Lipo. The company was established in 1997 and is headquartered in New York, NY, USA. It employs around 200+.
Traffic and audience
Traffic estimates place Allrecipes at roughly 150 million visits per month, about 5 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Allrecipes makes money
Revenue comes primarily from digital advertising, alongside affiliate commerce.
Competitors in United States
Its closest rivals include foodnetwork.com, simplyrecipes.com, tasty.co.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Allrecipes is founded in New York, NY, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #229 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Allrecipes?
Allrecipes is operated by People Inc. (Dotdash Meredith). Public company structure, based on public filings and press reporting.
Where is Allrecipes headquartered?
Allrecipes is headquartered in New York, NY, USA.
When was Allrecipes founded?
Allrecipes was founded in 1997 by Tim Hunt, Carl Lipo.
How many employees does Allrecipes have?
Allrecipes employs approximately 200+ people.
What is Allrecipes's revenue?
Allrecipes's revenue: ≈ $200 million annual revenue (est.).
Who are Allrecipes's competitors?
Main competitors in United States include foodnetwork.com, simplyrecipes.com, tasty.co.
How does Allrecipes make money?
Mainly digital advertising, affiliate commerce.
Is Allrecipes publicly traded?
Allrecipes's ownership: Public company.
How many visitors does Allrecipes get?
Third-party estimates place Allrecipes at roughly 150 million visits per month, mostly from United States, with 89% mobile traffic.
Is Allrecipes safe?
Allrecipes is an established food & delivery site founded in 1997 and ranked #229 in United States; use the official domain allrecipes.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsallrecipes.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos