Taco Bell
The site of the Mexican-inspired fast-food chain with menu, rewards and mobile ordering.
Taco Bell at a glance
Taco Bell is a food & delivery website and one of the most visited sites in United States, currently ranked #415 in the country. It was founded in 1962 by Glen Bell and is headquartered in Irvine, CA, USA. Today Taco Bell is owned by Yum! Brands. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through franchise royalties, company sales. Its closest rivals include chipotle.com, mcdonalds.com, wendys.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| taco bell | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- tacobell.com
- Sector
- Food & Delivery
- Owner
- Yum! Brands
- Owner type
- Subsidiary of public company
- Founders
- Glen Bell
- Founded
- 1962
- Headquarters
- Irvine, CA, USA
- Employees
- 100,000+
- Ownership
- Yum! Brands controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Taco Bell operates a food and grocery delivery platform focused on United States. The site of the Mexican-inspired fast-food chain with menu, rewards and mobile ordering. Revenue comes mainly from franchise royalties, supported by the other lines listed below.
- Franchise royalties
- Company sales
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #415 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chipotle.com | ≈ 12 million / month | #416 class competitor | — |
| mcdonalds.com | ≈ 9 million / month | #417 class competitor | — |
| wendys.com | ≈ 6 million / month | #418 class competitor | — |
What is Taco Bell?
Taco Bell (tacobell.com) is a food and grocery delivery platform serving users in United States. The site of the Mexican-inspired fast-food chain with menu, rewards and mobile ordering. It ranks #415 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Taco Bell?
The site is operated by Yum! Brands, founded by Glen Bell. The company was established in 1962 and is headquartered in Irvine, CA, USA. It employs around 100,000+.
Traffic and audience
Traffic estimates place Taco Bell at roughly 20 million visits per month, about 0.7 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Taco Bell makes money
Revenue comes primarily from franchise royalties, alongside company sales.
Competitors in United States
Its closest rivals include chipotle.com, mcdonalds.com, wendys.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1962
Taco Bell is founded in Irvine, CA, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #415 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Taco Bell?
Taco Bell is operated by Yum! Brands. Subsidiary of public company structure, based on public filings and press reporting.
Where is Taco Bell headquartered?
Taco Bell is headquartered in Irvine, CA, USA.
When was Taco Bell founded?
Taco Bell was founded in 1962 by Glen Bell.
How many employees does Taco Bell have?
Taco Bell employs approximately 100,000+ people.
What is Taco Bell's revenue?
Taco Bell's revenue: ≈ $2 billion annual revenue (est.).
Who are Taco Bell's competitors?
Main competitors in United States include chipotle.com, mcdonalds.com, wendys.com.
How does Taco Bell make money?
Mainly franchise royalties, company sales.
Is Taco Bell publicly traded?
Taco Bell's ownership: Subsidiary of public company.
How many visitors does Taco Bell get?
Third-party estimates place Taco Bell at roughly 20 million visits per month, mostly from United States, with 89% mobile traffic.
Is Taco Bell safe?
Taco Bell is an established food & delivery site founded in 1962 and ranked #415 in United States; use the official domain tacobell.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstacobell.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos