OpenTable
A restaurant reservation platform with reviews and dining rewards.
OpenTable at a glance
OpenTable is a food & delivery website and one of the most visited sites in United States, currently ranked #419 in the country. It was founded in 1998 by Chuck Templeton and is headquartered in San Francisco, CA, USA. Today OpenTable is owned by Booking Holdings Inc.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through per-seat fees, subscriptions. Its closest rivals include yelp.com, resy.com, tripadvisor.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| opentable | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- opentable.com
- Sector
- Food & Delivery
- Owner
- Booking Holdings Inc.
- Owner type
- Subsidiary of public company
- Founders
- Chuck Templeton
- Founded
- 1998
- Headquarters
- San Francisco, CA, USA
- Employees
- 1,000+
- Ownership
- Booking Holdings Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OpenTable operates a food and grocery delivery platform focused on United States. A restaurant reservation platform with reviews and dining rewards. Revenue comes mainly from per-seat fees, supported by the other lines listed below.
- Per-seat fees
- Subscriptions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #419 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yelp.com | ≈ 21 million / month | #420 class competitor | — |
| resy.com | ≈ 15.7 million / month | #421 class competitor | — |
| tripadvisor.com | ≈ 10.5 million / month | #422 class competitor | — |
What is OpenTable?
OpenTable (opentable.com) is a food and grocery delivery platform serving users in United States. A restaurant reservation platform with reviews and dining rewards. It ranks #419 among the most visited websites in the country in this index, within the food & delivery category.
Who owns OpenTable?
The site is operated by Booking Holdings Inc., founded by Chuck Templeton. The company was established in 1998 and is headquartered in San Francisco, CA, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place OpenTable at roughly 35 million visits per month, about 1.2 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How OpenTable makes money
Revenue comes primarily from per-seat fees, alongside subscriptions.
Competitors in United States
Its closest rivals include yelp.com, resy.com, tripadvisor.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
OpenTable is founded in San Francisco, CA, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #419 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns OpenTable?
OpenTable is operated by Booking Holdings Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is OpenTable headquartered?
OpenTable is headquartered in San Francisco, CA, USA.
When was OpenTable founded?
OpenTable was founded in 1998 by Chuck Templeton.
How many employees does OpenTable have?
OpenTable employs approximately 1,000+ people.
What is OpenTable's revenue?
OpenTable's revenue: ≈ $1 billion annual revenue (est.).
Who are OpenTable's competitors?
Main competitors in United States include yelp.com, resy.com, tripadvisor.com.
How does OpenTable make money?
Mainly per-seat fees, subscriptions.
Is OpenTable publicly traded?
OpenTable's ownership: Subsidiary of public company.
How many visitors does OpenTable get?
Third-party estimates place OpenTable at roughly 35 million visits per month, mostly from United States, with 89% mobile traffic.
Is OpenTable safe?
OpenTable is an established food & delivery site founded in 1998 and ranked #419 in United States; use the official domain opentable.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsopentable.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos