Bon Appétit
A food magazine and site covering recipes, restaurants and cooking techniques.
Bon Appétit at a glance
Bon Appétit is a food & delivery website and one of the most visited sites in United States, currently ranked #466 in the country. It was founded in 1956 by Condé Nast and is headquartered in New York, NY, USA. Today Bon Appétit is owned by Condé Nast. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through digital advertising, subscriptions, affiliate commerce. Its closest rivals include epicurious.com, foodnetwork.com, seriouseats.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bon appétit | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- bonappetit.com
- Sector
- Food & Delivery
- Owner
- Condé Nast
- Owner type
- Private company
- Founders
- Condé Nast
- Founded
- 1956
- Headquarters
- New York, NY, USA
- Employees
- 100+
- Ownership
- Condé Nast controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bon Appétit operates a food and grocery delivery platform focused on United States. A food magazine and site covering recipes, restaurants and cooking techniques. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
- Affiliate commerce
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #466 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| epicurious.com | ≈ 15 million / month | #467 class competitor | — |
| foodnetwork.com | ≈ 11.2 million / month | #468 class competitor | — |
| seriouseats.com | ≈ 7.5 million / month | #469 class competitor | — |
What is Bon Appétit?
Bon Appétit (bonappetit.com) is a food and grocery delivery platform serving users in United States. A food magazine and site covering recipes, restaurants and cooking techniques. It ranks #466 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Bon Appétit?
The site is operated by Condé Nast, founded by Condé Nast. The company was established in 1956 and is headquartered in New York, NY, USA. It employs around 100+.
Traffic and audience
Traffic estimates place Bon Appétit at roughly 25 million visits per month, about 0.8 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Bon Appétit makes money
Revenue comes primarily from digital advertising, alongside subscriptions, affiliate commerce.
Competitors in United States
Its closest rivals include epicurious.com, foodnetwork.com, seriouseats.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1956
Bon Appétit is founded in New York, NY, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #466 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Bon Appétit?
Bon Appétit is operated by Condé Nast. Private company structure, based on public filings and press reporting.
Where is Bon Appétit headquartered?
Bon Appétit is headquartered in New York, NY, USA.
When was Bon Appétit founded?
Bon Appétit was founded in 1956 by Condé Nast.
How many employees does Bon Appétit have?
Bon Appétit employs approximately 100+ people.
What is Bon Appétit's revenue?
Bon Appétit's revenue: ≈ $60 million annual revenue (est.).
Who are Bon Appétit's competitors?
Main competitors in United States include epicurious.com, foodnetwork.com, seriouseats.com.
How does Bon Appétit make money?
Mainly digital advertising, subscriptions, affiliate commerce.
Is Bon Appétit publicly traded?
No — Bon Appétit is not listed as an independent public company; it is operated by Condé Nast.
How many visitors does Bon Appétit get?
Third-party estimates place Bon Appétit at roughly 25 million visits per month, mostly from United States, with 89% mobile traffic.
Is Bon Appétit safe?
Bon Appétit is an established food & delivery site founded in 1956 and ranked #466 in United States; use the official domain bonappetit.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbonappetit.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos