Pizza Hut
The site of the pizza chain with online ordering, deals and rewards.
Pizza Hut at a glance
Pizza Hut is a food & delivery website and one of the most visited sites in United States, currently ranked #494 in the country. It was founded in 1958 by Dan Carney, Frank Carney and is headquartered in Plano, TX, USA. Today Pizza Hut is owned by Yum! Brands. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through franchise royalties, company sales. Its closest rivals include dominos.com, papajohns.com, doordash.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pizza hut | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- pizzahut.com
- Sector
- Food & Delivery
- Owner
- Yum! Brands
- Owner type
- Subsidiary of public company
- Founders
- Dan Carney, Frank Carney
- Founded
- 1958
- Headquarters
- Plano, TX, USA
- Employees
- 10,000+
- Ownership
- Yum! Brands controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pizza Hut operates a food and grocery delivery platform focused on United States. The site of the pizza chain with online ordering, deals and rewards. Revenue comes mainly from franchise royalties, supported by the other lines listed below.
- Franchise royalties
- Company sales
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #494 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dominos.com | ≈ 18 million / month | #495 class competitor | — |
| papajohns.com | ≈ 13.5 million / month | #496 class competitor | — |
| doordash.com | ≈ 9 million / month | #497 class competitor | — |
What is Pizza Hut?
Pizza Hut (pizzahut.com) is a food and grocery delivery platform serving users in United States. The site of the pizza chain with online ordering, deals and rewards. It ranks #494 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Pizza Hut?
The site is operated by Yum! Brands, founded by Dan Carney, Frank Carney. The company was established in 1958 and is headquartered in Plano, TX, USA. It employs around 10,000+.
Traffic and audience
Traffic estimates place Pizza Hut at roughly 30 million visits per month, about 1 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Pizza Hut makes money
Revenue comes primarily from franchise royalties, alongside company sales.
Competitors in United States
Its closest rivals include dominos.com, papajohns.com, doordash.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1958
Pizza Hut is founded in Plano, TX, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #494 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Pizza Hut?
Pizza Hut is operated by Yum! Brands. Subsidiary of public company structure, based on public filings and press reporting.
Where is Pizza Hut headquartered?
Pizza Hut is headquartered in Plano, TX, USA.
When was Pizza Hut founded?
Pizza Hut was founded in 1958 by Dan Carney, Frank Carney.
How many employees does Pizza Hut have?
Pizza Hut employs approximately 10,000+ people.
What is Pizza Hut's revenue?
Pizza Hut's revenue: ≈ $2.5 billion annual revenue (est.).
Who are Pizza Hut's competitors?
Main competitors in United States include dominos.com, papajohns.com, doordash.com.
How does Pizza Hut make money?
Mainly franchise royalties, company sales.
Is Pizza Hut publicly traded?
Pizza Hut's ownership: Subsidiary of public company.
How many visitors does Pizza Hut get?
Third-party estimates place Pizza Hut at roughly 30 million visits per month, mostly from United States, with 89% mobile traffic.
Is Pizza Hut safe?
Pizza Hut is an established food & delivery site founded in 1958 and ranked #494 in United States; use the official domain pizzahut.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspizzahut.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos