Century 21
A real estate franchise brand with home listings and agent search.
Century 21 at a glance
Century 21 is a real estate website and one of the most visited sites in United States, currently ranked #493 in the country. It was founded in 1971 by Art Bartlett, Marsh Fisher and is headquartered in Madison, NJ, USA. Today Century 21 is owned by Anywhere Real Estate Inc.. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through franchise fees, brokerage commissions. Its closest rivals include remax.com, zillow.com, coldwellbanker.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| century 21 | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in United States
Company information
- Website
- century21.com
- Sector
- Real Estate
- Owner
- Anywhere Real Estate Inc.
- Owner type
- Public company
- Founders
- Art Bartlett, Marsh Fisher
- Founded
- 1971
- Headquarters
- Madison, NJ, USA
- Employees
- 500+
- Ownership
- Anywhere Real Estate Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Century 21 operates a real estate marketplace focused on United States. A real estate franchise brand with home listings and agent search. Revenue comes mainly from franchise fees, supported by the other lines listed below.
- Franchise fees
- Brokerage commissions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #493 in this index
- Sector rank
- Leading real estate site in United States
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| remax.com | ≈ 6 million / month | #494 class competitor | — |
| zillow.com | ≈ 4.5 million / month | #495 class competitor | — |
| coldwellbanker.com | ≈ 3 million / month | #496 class competitor | — |
What is Century 21?
Century 21 (century21.com) is a real estate marketplace serving users in United States. A real estate franchise brand with home listings and agent search. It ranks #493 among the most visited websites in the country in this index, within the real estate category.
Who owns Century 21?
The site is operated by Anywhere Real Estate Inc., founded by Art Bartlett, Marsh Fisher. The company was established in 1971 and is headquartered in Madison, NJ, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Century 21 at roughly 10 million visits per month, about 0.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Century 21 makes money
Revenue comes primarily from franchise fees, alongside brokerage commissions.
Competitors in United States
Its closest rivals include remax.com, zillow.com, coldwellbanker.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1971
Century 21 is founded in Madison, NJ, USA.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #493 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Century 21?
Century 21 is operated by Anywhere Real Estate Inc.. Public company structure, based on public filings and press reporting.
Where is Century 21 headquartered?
Century 21 is headquartered in Madison, NJ, USA.
When was Century 21 founded?
Century 21 was founded in 1971 by Art Bartlett, Marsh Fisher.
How many employees does Century 21 have?
Century 21 employs approximately 500+ people.
What is Century 21's revenue?
Century 21's revenue: ≈ $200 million annual revenue (est.).
Who are Century 21's competitors?
Main competitors in United States include remax.com, zillow.com, coldwellbanker.com.
How does Century 21 make money?
Mainly franchise fees, brokerage commissions.
Is Century 21 publicly traded?
Century 21's ownership: Public company.
How many visitors does Century 21 get?
Third-party estimates place Century 21 at roughly 10 million visits per month, mostly from United States, with 68% mobile traffic.
Is Century 21 safe?
Century 21 is an established real estate site founded in 1971 and ranked #493 in United States; use the official domain century21.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscentury21.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos