Dunkin'
The site of the coffee and donut chain with rewards and mobile ordering.
Dunkin' at a glance
Dunkin' is a food & delivery website and one of the most visited sites in United States, currently ranked #497 in the country. It was founded in 1950 by William Rosenberg and is headquartered in Canton, MA, USA. Today Dunkin' is owned by Inspire Brands. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through franchise royalties. Its closest rivals include starbucks.com, mcdonalds.com, tims.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dunkin' | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- dunkindonuts.com
- Sector
- Food & Delivery
- Owner
- Inspire Brands
- Owner type
- Private company
- Founders
- William Rosenberg
- Founded
- 1950
- Headquarters
- Canton, MA, USA
- Employees
- 5,000+
- Ownership
- Inspire Brands controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dunkin' operates a food and grocery delivery platform focused on United States. The site of the coffee and donut chain with rewards and mobile ordering. Revenue comes mainly from franchise royalties, supported by the other lines listed below.
- Franchise royalties
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #497 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| starbucks.com | ≈ 12 million / month | #498 class competitor | — |
| mcdonalds.com | ≈ 9 million / month | #499 class competitor | — |
| tims.com | ≈ 6 million / month | #500 class competitor | — |
What is Dunkin'?
Dunkin' (dunkindonuts.com) is a food and grocery delivery platform serving users in United States. The site of the coffee and donut chain with rewards and mobile ordering. It ranks #497 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Dunkin'?
The site is operated by Inspire Brands, founded by William Rosenberg. The company was established in 1950 and is headquartered in Canton, MA, USA. It employs around 5,000+.
Traffic and audience
Traffic estimates place Dunkin' at roughly 20 million visits per month, about 0.7 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Dunkin' makes money
Revenue comes primarily from franchise royalties, alongside .
Competitors in United States
Its closest rivals include starbucks.com, mcdonalds.com, tims.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1950
Dunkin' is founded in Canton, MA, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #497 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Dunkin'?
Dunkin' is operated by Inspire Brands. Private company structure, based on public filings and press reporting.
Where is Dunkin' headquartered?
Dunkin' is headquartered in Canton, MA, USA.
When was Dunkin' founded?
Dunkin' was founded in 1950 by William Rosenberg.
How many employees does Dunkin' have?
Dunkin' employs approximately 5,000+ people.
What is Dunkin''s revenue?
Dunkin''s revenue: ≈ $1.5 billion annual revenue (est.).
Who are Dunkin''s competitors?
Main competitors in United States include starbucks.com, mcdonalds.com, tims.com.
How does Dunkin' make money?
Mainly franchise royalties.
Is Dunkin' publicly traded?
No — Dunkin' is not listed as an independent public company; it is operated by Inspire Brands.
How many visitors does Dunkin' get?
Third-party estimates place Dunkin' at roughly 20 million visits per month, mostly from United States, with 89% mobile traffic.
Is Dunkin' safe?
Dunkin' is an established food & delivery site founded in 1950 and ranked #497 in United States; use the official domain dunkindonuts.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdunkindonuts.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos