Subway
The site of the sandwich chain with menus, deals and mobile ordering.
Subway at a glance
Subway is a food & delivery website and one of the most visited sites in United States, currently ranked #496 in the country. It was founded in 1965 by Fred DeLuca, Peter Buck and is headquartered in Miami, FL, USA. Today Subway is owned by Roark Capital. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through franchise royalties. Its closest rivals include mcdonalds.com, chipotle.com, panerabread.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| subway | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- subway.com
- Sector
- Food & Delivery
- Owner
- Roark Capital
- Owner type
- Private company
- Founders
- Fred DeLuca, Peter Buck
- Founded
- 1965
- Headquarters
- Miami, FL, USA
- Employees
- 5,000+
- Ownership
- Roark Capital controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Subway operates a food and grocery delivery platform focused on United States. The site of the sandwich chain with menus, deals and mobile ordering. Revenue comes mainly from franchise royalties, supported by the other lines listed below.
- Franchise royalties
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #496 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mcdonalds.com | ≈ 15 million / month | #497 class competitor | — |
| chipotle.com | ≈ 11.2 million / month | #498 class competitor | — |
| panerabread.com | ≈ 7.5 million / month | #499 class competitor | — |
What is Subway?
Subway (subway.com) is a food and grocery delivery platform serving users in United States. The site of the sandwich chain with menus, deals and mobile ordering. It ranks #496 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Subway?
The site is operated by Roark Capital, founded by Fred DeLuca, Peter Buck. The company was established in 1965 and is headquartered in Miami, FL, USA. It employs around 5,000+.
Traffic and audience
Traffic estimates place Subway at roughly 25 million visits per month, about 0.8 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Subway makes money
Revenue comes primarily from franchise royalties, alongside .
Competitors in United States
Its closest rivals include mcdonalds.com, chipotle.com, panerabread.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1965
Subway is founded in Miami, FL, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #496 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Subway?
Subway is operated by Roark Capital. Private company structure, based on public filings and press reporting.
Where is Subway headquartered?
Subway is headquartered in Miami, FL, USA.
When was Subway founded?
Subway was founded in 1965 by Fred DeLuca, Peter Buck.
How many employees does Subway have?
Subway employs approximately 5,000+ people.
What is Subway's revenue?
Subway's revenue: ≈ $1 billion annual revenue (est.).
Who are Subway's competitors?
Main competitors in United States include mcdonalds.com, chipotle.com, panerabread.com.
How does Subway make money?
Mainly franchise royalties.
Is Subway publicly traded?
No — Subway is not listed as an independent public company; it is operated by Roark Capital.
How many visitors does Subway get?
Third-party estimates place Subway at roughly 25 million visits per month, mostly from United States, with 89% mobile traffic.
Is Subway safe?
Subway is an established food & delivery site founded in 1965 and ranked #496 in United States; use the official domain subway.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssubway.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos