Goldbelly
Curated online marketplace for regional and artisanal gourmet foods shipped nationwide from famous eateries.
Goldbelly at a glance
Goldbelly is a food & delivery website and one of the most visited sites in United States, currently ranked #980 in the country. It was founded in 2012 by Joe Ariel, Vanessa Torrivilla, Joel Gillman, Trevor Stow and is headquartered in New York City, New York, USA. Today Goldbelly is owned by Goldbelly, Inc.. Our estimates put its audience at ≈ 5.2 million visits per month. The business earns money mainly through vendor sales commissions, shipping fulfillment charges. Its closest rivals include harryanddavid.com, mouth.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.9 million / month | +2% |
| Q2 | ≈ 5 million / month | +3% |
| Q3 | ≈ 5.2 million / month | +3% |
| Q4 | ≈ 5.5 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| goldbelly | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United States
Company information
- Website
- goldbelly.com
- Sector
- Food & Delivery
- Owner
- Goldbelly, Inc.
- Owner type
- Private company
- Founders
- Joe Ariel, Vanessa Torrivilla, Joel Gillman, Trevor Stow
- Founded
- 2012
- Headquarters
- New York City, New York, USA
- Employees
- 200+
- Ownership
- Goldbelly, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Goldbelly operates a food and grocery delivery platform focused on United States. Curated online marketplace for regional and artisanal gourmet foods shipped nationwide from famous eateries. Revenue comes mainly from vendor sales commissions, supported by the other lines listed below.
- Vendor sales commissions
- Shipping fulfillment charges
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #980 in this index
- Sector rank
- Leading food & delivery site in United States
- Global rank
- 11000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| harryanddavid.com | ≈ 3.1 million / month | #981 class competitor | — |
| mouth.com | ≈ 2.3 million / month | #982 class competitor | — |
What is Goldbelly?
Goldbelly (goldbelly.com) is a food and grocery delivery platform serving users in United States. Curated online marketplace for regional and artisanal gourmet foods shipped nationwide from famous eateries. It ranks #980 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Goldbelly?
The site is operated by Goldbelly, Inc., founded by Joe Ariel, Vanessa Torrivilla, Joel Gillman, Trevor Stow. The company was established in 2012 and is headquartered in New York City, New York, USA. It employs around 200+.
Traffic and audience
Traffic estimates place Goldbelly at roughly 5.2 million visits per month, about 0.2 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Goldbelly makes money
Revenue comes primarily from vendor sales commissions, alongside shipping fulfillment charges.
Competitors in United States
Its closest rivals include harryanddavid.com, mouth.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Goldbelly is founded in New York City, New York, USA.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #980 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Goldbelly?
Goldbelly is operated by Goldbelly, Inc.. Private company structure, based on public filings and press reporting.
Where is Goldbelly headquartered?
Goldbelly is headquartered in New York City, New York, USA.
When was Goldbelly founded?
Goldbelly was founded in 2012 by Joe Ariel, Vanessa Torrivilla, Joel Gillman, Trevor Stow.
How many employees does Goldbelly have?
Goldbelly employs approximately 200+ people.
What is Goldbelly's revenue?
Goldbelly's revenue: ≈ $100 million annual revenue (est.).
Who are Goldbelly's competitors?
Main competitors in United States include harryanddavid.com, mouth.com.
How does Goldbelly make money?
Mainly vendor sales commissions, shipping fulfillment charges.
Is Goldbelly publicly traded?
No — Goldbelly is not listed as an independent public company; it is operated by Goldbelly, Inc..
How many visitors does Goldbelly get?
Third-party estimates place Goldbelly at roughly 5.2 million visits per month, mostly from United States, with 89% mobile traffic.
Is Goldbelly safe?
Goldbelly is an established food & delivery site founded in 2012 and ranked #980 in United States; use the official domain goldbelly.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgoldbelly.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos