IGN
Major video game and entertainment media website providing game reviews, walkthroughs, guides, and trailers.
IGN at a glance
IGN is a gaming website and one of the most visited sites in United States, currently ranked #995 in the country. It was founded in 1996 by Peer Schneider, Peer Schneider, Jonathan Simpson-Bint and is headquartered in San Francisco, California, USA. Today IGN is owned by Ziff Davis. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through display advertising, video pre-roll ad networks, ign plus subscriptions. Its closest rivals include gamespot.com, polygon.com, kotaku.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct58%
- Organic search23%
- Social10%
- Referral6%
- Paid3%
Audience & demographics
- Men66%
- Women34%
- Age 18-2434%
- Age 25-3430%
- Age 13-1716%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ign | 1 | Very high | Dominant |
| download game | Top 10 | High | — |
| top up | Top 10 | High | — |
| game codes | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 78% mobile
- Position in country
- Among the leading gaming apps in United States
Company information
- Website
- ign.com
- Sector
- Gaming
- Owner
- Ziff Davis
- Owner type
- Public company
- Founders
- Peer Schneider, Peer Schneider, Jonathan Simpson-Bint
- Founded
- 1996
- Headquarters
- San Francisco, California, USA
- Employees
- 300+
- Ownership
- Ziff Davis controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $130 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $130 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
IGN operates a gaming platform focused on United States. Major video game and entertainment media website providing game reviews, walkthroughs, guides, and trailers. Revenue comes mainly from display advertising, supported by the other lines listed below.
- Display advertising
- Video pre-roll ad networks
- IGN Plus subscriptions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #995 in this index
- Sector rank
- Leading gaming site in United States
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gamespot.com | ≈ 33 million / month | #996 class competitor | — |
| polygon.com | ≈ 24.7 million / month | #997 class competitor | — |
| kotaku.com | ≈ 16.5 million / month | #998 class competitor | — |
What is IGN?
IGN (ign.com) is a gaming platform serving users in United States. Major video game and entertainment media website providing game reviews, walkthroughs, guides, and trailers. It ranks #995 among the most visited websites in the country in this index, within the gaming category.
Who owns IGN?
The site is operated by Ziff Davis, founded by Peer Schneider, Peer Schneider, Jonathan Simpson-Bint. The company was established in 1996 and is headquartered in San Francisco, California, USA. It employs around 300+.
Traffic and audience
Traffic estimates place IGN at roughly 55 million visits per month, about 1.8 million per day. Around 78% mobile of sessions come from mobile devices, and visitors view about 8.6 pages per visit with an average session of 13 min.
How IGN makes money
Revenue comes primarily from display advertising, alongside video pre-roll ad networks, ign plus subscriptions.
Competitors in United States
Its closest rivals include gamespot.com, polygon.com, kotaku.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
IGN is founded in San Francisco, California, USA.
- Growth phase
Expands its gaming offering and moves to a mobile-first product.
- Today
Ranks #995 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large active player community
- Regular content updates and events
- Free-to-play entry point
- Local payment options for top-ups
Cons
- In-app purchase pressure
- Matchmaking and cheating complaints
- Large download and device requirements
- Regional server latency
Key statistics
Frequently asked questions
Who owns IGN?
IGN is operated by Ziff Davis. Public company structure, based on public filings and press reporting.
Where is IGN headquartered?
IGN is headquartered in San Francisco, California, USA.
When was IGN founded?
IGN was founded in 1996 by Peer Schneider, Peer Schneider, Jonathan Simpson-Bint.
How many employees does IGN have?
IGN employs approximately 300+ people.
What is IGN's revenue?
IGN's revenue: ≈ $130 million annual revenue (est.).
Who are IGN's competitors?
Main competitors in United States include gamespot.com, polygon.com, kotaku.com.
How does IGN make money?
Mainly display advertising, video pre-roll ad networks, ign plus subscriptions.
Is IGN publicly traded?
IGN's ownership: Public company.
How many visitors does IGN get?
Third-party estimates place IGN at roughly 55 million visits per month, mostly from United States, with 78% mobile traffic.
Is IGN safe?
IGN is an established gaming site founded in 1996 and ranked #995 in United States; use the official domain ign.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsign.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos