Deliveroo UK
A London-founded food and grocery delivery platform connecting diners with restaurants.
Deliveroo UK at a glance
Deliveroo UK is a food & delivery website and one of the most visited sites in United Kingdom, currently ranked #191 in the country. It was founded in 2013 by Will Shu, Greg Orlowski and is headquartered in London, UK. Today Deliveroo UK is owned by DoorDash, Inc.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through commissions, delivery fees, subscriptions. Its closest rivals include ubereats.com, just-eat.co.uk, tesco.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| deliveroo uk | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United Kingdom
Company information
- Website
- deliveroo.co.uk
- Sector
- Food & Delivery
- Owner
- DoorDash, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Will Shu, Greg Orlowski
- Founded
- 2013
- Headquarters
- London, UK
- Employees
- 2,500+
- Ownership
- DoorDash, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Deliveroo UK operates a food and grocery delivery platform focused on United Kingdom. A London-founded food and grocery delivery platform connecting diners with restaurants. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Subscriptions
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #191 in this index
- Sector rank
- Leading food & delivery site in United Kingdom
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ubereats.com | ≈ 21 million / month | #192 class competitor | — |
| just-eat.co.uk | ≈ 15.7 million / month | #193 class competitor | — |
| tesco.com | ≈ 10.5 million / month | #194 class competitor | — |
What is Deliveroo UK?
Deliveroo UK (deliveroo.co.uk) is a food and grocery delivery platform serving users in United Kingdom. A London-founded food and grocery delivery platform connecting diners with restaurants. It ranks #191 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Deliveroo UK?
The site is operated by DoorDash, Inc., founded by Will Shu, Greg Orlowski. The company was established in 2013 and is headquartered in London, UK. It employs around 2,500+.
Traffic and audience
Traffic estimates place Deliveroo UK at roughly 35 million visits per month, about 1.2 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Deliveroo UK makes money
Revenue comes primarily from commissions, alongside delivery fees, subscriptions.
Competitors in United Kingdom
Its closest rivals include ubereats.com, just-eat.co.uk, tesco.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Deliveroo UK is founded in London, UK.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #191 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Deliveroo UK?
Deliveroo UK is operated by DoorDash, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Deliveroo UK headquartered?
Deliveroo UK is headquartered in London, UK.
When was Deliveroo UK founded?
Deliveroo UK was founded in 2013 by Will Shu, Greg Orlowski.
How many employees does Deliveroo UK have?
Deliveroo UK employs approximately 2,500+ people.
What is Deliveroo UK's revenue?
Deliveroo UK's revenue: ≈ $2.5 billion annual revenue (est.).
Who are Deliveroo UK's competitors?
Main competitors in United Kingdom include ubereats.com, just-eat.co.uk, tesco.com.
How does Deliveroo UK make money?
Mainly commissions, delivery fees, subscriptions.
Is Deliveroo UK publicly traded?
Deliveroo UK's ownership: Subsidiary of public company.
How many visitors does Deliveroo UK get?
Third-party estimates place Deliveroo UK at roughly 35 million visits per month, mostly from United Kingdom, with 89% mobile traffic.
Is Deliveroo UK safe?
Deliveroo UK is an established food & delivery site founded in 2013 and ranked #191 in United Kingdom; use the official domain deliveroo.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdeliveroo.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos