Tabelog
Japan's leading restaurant review and reservation site with user ratings.
Tabelog at a glance
Tabelog is a food & delivery website and one of the most visited sites in Japan, currently ranked #121 in the country. It was founded in 2005 by Kakaku.com and is headquartered in Tokyo, Japan. Today Tabelog is owned by Kakaku.com, Inc.. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through restaurant subscriptions, advertising, reservation fees. Its closest rivals include gurunavi.com, hotpepper.jp, retty.me.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tabelog | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Japan
Company information
- Website
- tabelog.com
- Sector
- Food & Delivery
- Owner
- Kakaku.com, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Kakaku.com
- Founded
- 2005
- Headquarters
- Tokyo, Japan
- Employees
- 500+
- Ownership
- Kakaku.com, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Japanese, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tabelog operates a food and grocery delivery platform focused on Japan. Japan's leading restaurant review and reservation site with user ratings. Revenue comes mainly from restaurant subscriptions, supported by the other lines listed below.
- Restaurant subscriptions
- Advertising
- Reservation fees
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #121 in this index
- Sector rank
- Leading food & delivery site in Japan
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gurunavi.com | ≈ 90 million / month | #122 class competitor | — |
| hotpepper.jp | ≈ 67.5 million / month | #123 class competitor | — |
| retty.me | ≈ 45 million / month | #124 class competitor | — |
What is Tabelog?
Tabelog (tabelog.com) is a food and grocery delivery platform serving users in Japan. Japan's leading restaurant review and reservation site with user ratings. It ranks #121 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Tabelog?
The site is operated by Kakaku.com, Inc., founded by Kakaku.com. The company was established in 2005 and is headquartered in Tokyo, Japan. It employs around 500+.
Traffic and audience
Traffic estimates place Tabelog at roughly 150 million visits per month, about 5 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Tabelog makes money
Revenue comes primarily from restaurant subscriptions, alongside advertising, reservation fees.
Competitors in Japan
Its closest rivals include gurunavi.com, hotpepper.jp, retty.me.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Tabelog is founded in Tokyo, Japan.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #121 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Tabelog?
Tabelog is operated by Kakaku.com, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Tabelog headquartered?
Tabelog is headquartered in Tokyo, Japan.
When was Tabelog founded?
Tabelog was founded in 2005 by Kakaku.com.
How many employees does Tabelog have?
Tabelog employs approximately 500+ people.
What is Tabelog's revenue?
Tabelog's revenue: ≈ $300 million annual revenue (est.).
Who are Tabelog's competitors?
Main competitors in Japan include gurunavi.com, hotpepper.jp, retty.me.
How does Tabelog make money?
Mainly restaurant subscriptions, advertising, reservation fees.
Is Tabelog publicly traded?
Tabelog's ownership: Subsidiary of public company.
How many visitors does Tabelog get?
Third-party estimates place Tabelog at roughly 150 million visits per month, mostly from Japan, with 89% mobile traffic.
Is Tabelog safe?
Tabelog is an established food & delivery site founded in 2005 and ranked #121 in Japan; use the official domain tabelog.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstabelog.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos