Natalie
A Japanese music, comics and culture news site covering artists and releases.
Natalie at a glance
Natalie is an entertainment & streaming website and one of the most visited sites in Japan, currently ranked #119 in the country. It was founded in 2003 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today Natalie is owned by Natasha, Inc.. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through digital advertising, content partnerships. Its closest rivals include oricon.co.jp, eiga.com, billboard-japan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| natalie | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Japan
Company information
- Website
- natalie.mu
- Sector
- Entertainment & Streaming
- Owner
- Natasha, Inc.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2003
- Headquarters
- Tokyo, Japan
- Employees
- 150+
- Ownership
- Natasha, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Japanese, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Natalie operates an entertainment and streaming service focused on Japan. A Japanese music, comics and culture news site covering artists and releases. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Content partnerships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #119 in this index
- Sector rank
- Leading entertainment & streaming site in Japan
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| oricon.co.jp | ≈ 30 million / month | #120 class competitor | — |
| eiga.com | ≈ 22.5 million / month | #121 class competitor | — |
| billboard-japan.com | ≈ 15 million / month | #122 class competitor | — |
What is Natalie?
Natalie (natalie.mu) is an entertainment and streaming service serving users in Japan. A Japanese music, comics and culture news site covering artists and releases. It ranks #119 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Natalie?
The site is operated by Natasha, Inc., founded by Not publicly disclosed. The company was established in 2003 and is headquartered in Tokyo, Japan. It employs around 150+.
Traffic and audience
Traffic estimates place Natalie at roughly 50 million visits per month, about 1.7 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Natalie makes money
Revenue comes primarily from digital advertising, alongside content partnerships.
Competitors in Japan
Its closest rivals include oricon.co.jp, eiga.com, billboard-japan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Natalie is founded in Tokyo, Japan.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #119 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Natalie?
Natalie is operated by Natasha, Inc.. Private company structure, based on public filings and press reporting.
Where is Natalie headquartered?
Natalie is headquartered in Tokyo, Japan.
When was Natalie founded?
Natalie was founded in 2003 by Not publicly disclosed.
How many employees does Natalie have?
Natalie employs approximately 150+ people.
What is Natalie's revenue?
Natalie's revenue: ≈ $30 million annual revenue (est.).
Who are Natalie's competitors?
Main competitors in Japan include oricon.co.jp, eiga.com, billboard-japan.com.
How does Natalie make money?
Mainly digital advertising, content partnerships.
Is Natalie publicly traded?
No — Natalie is not listed as an independent public company; it is operated by Natasha, Inc..
How many visitors does Natalie get?
Third-party estimates place Natalie at roughly 50 million visits per month, mostly from Japan, with 74% mobile traffic.
Is Natalie safe?
Natalie is an established entertainment & streaming site founded in 2003 and ranked #119 in Japan; use the official domain natalie.mu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnatalie.mu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos