ITmedia
A Japanese IT and business technology news network covering consumer and enterprise tech.
ITmedia at a glance
ITmedia is a technology website and one of the most visited sites in Japan, currently ranked #115 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today ITmedia is owned by ITmedia Inc.. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through digital advertising, lead generation. Its closest rivals include watch.impress.co.jp, gigazine.net, nikkei.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| itmedia | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Japan
Company information
- Website
- itmedia.co.jp
- Sector
- Technology
- Owner
- ITmedia Inc.
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- Tokyo, Japan
- Employees
- 300+
- Ownership
- ITmedia Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ITmedia operates a technology platform focused on Japan. A Japanese IT and business technology news network covering consumer and enterprise tech. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Lead generation
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #115 in this index
- Sector rank
- Leading technology site in Japan
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| watch.impress.co.jp | ≈ 54 million / month | #116 class competitor | — |
| gigazine.net | ≈ 40.5 million / month | #117 class competitor | — |
| nikkei.com | ≈ 27 million / month | #118 class competitor | — |
What is ITmedia?
ITmedia (itmedia.co.jp) is a technology platform serving users in Japan. A Japanese IT and business technology news network covering consumer and enterprise tech. It ranks #115 among the most visited websites in the country in this index, within the technology category.
Who owns ITmedia?
The site is operated by ITmedia Inc., founded by Not publicly disclosed. The company was established in 1998 and is headquartered in Tokyo, Japan. It employs around 300+.
Traffic and audience
Traffic estimates place ITmedia at roughly 90 million visits per month, about 3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How ITmedia makes money
Revenue comes primarily from digital advertising, alongside lead generation.
Competitors in Japan
Its closest rivals include watch.impress.co.jp, gigazine.net, nikkei.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
ITmedia is founded in Tokyo, Japan.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #115 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns ITmedia?
ITmedia is operated by ITmedia Inc.. Public company structure, based on public filings and press reporting.
Where is ITmedia headquartered?
ITmedia is headquartered in Tokyo, Japan.
When was ITmedia founded?
ITmedia was founded in 1998 by Not publicly disclosed.
How many employees does ITmedia have?
ITmedia employs approximately 300+ people.
What is ITmedia's revenue?
ITmedia's revenue: ≈ $100 million annual revenue (est.).
Who are ITmedia's competitors?
Main competitors in Japan include watch.impress.co.jp, gigazine.net, nikkei.com.
How does ITmedia make money?
Mainly digital advertising, lead generation.
Is ITmedia publicly traded?
ITmedia's ownership: Public company.
How many visitors does ITmedia get?
Third-party estimates place ITmedia at roughly 90 million visits per month, mostly from Japan, with 68% mobile traffic.
Is ITmedia safe?
ITmedia is an established technology site founded in 1998 and ranked #115 in Japan; use the official domain itmedia.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsitmedia.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos