iG
A Brazilian web portal with news, email, entertainment and sport.
iG at a glance
iG is a technology website and one of the most visited sites in Brazil, currently ranked #107 in the country. It was founded in 2000 by Brasil Telecom, Telemar and is headquartered in São Paulo, Brazil. Today iG is owned by Grupo Ongoing / Dinamo. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through display advertising. Its closest rivals include uol.com.br, terra.com.br, r7.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ig | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Brazil
Company information
- Website
- ig.com.br
- Sector
- Technology
- Owner
- Grupo Ongoing / Dinamo
- Owner type
- Private company
- Founders
- Brasil Telecom, Telemar
- Founded
- 2000
- Headquarters
- São Paulo, Brazil
- Employees
- 200+
- Ownership
- Grupo Ongoing / Dinamo controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
iG operates a technology platform focused on Brazil. A Brazilian web portal with news, email, entertainment and sport. Revenue comes mainly from display advertising, supported by the other lines listed below.
- Display advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #107 in this index
- Sector rank
- Leading technology site in Brazil
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| uol.com.br | ≈ 36 million / month | #108 class competitor | — |
| terra.com.br | ≈ 27 million / month | #109 class competitor | — |
| r7.com | ≈ 18 million / month | #110 class competitor | — |
What is iG?
iG (ig.com.br) is a technology platform serving users in Brazil. A Brazilian web portal with news, email, entertainment and sport. It ranks #107 among the most visited websites in the country in this index, within the technology category.
Who owns iG?
The site is operated by Grupo Ongoing / Dinamo, founded by Brasil Telecom, Telemar. The company was established in 2000 and is headquartered in São Paulo, Brazil. It employs around 200+.
Traffic and audience
Traffic estimates place iG at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How iG makes money
Revenue comes primarily from display advertising, alongside .
Competitors in Brazil
Its closest rivals include uol.com.br, terra.com.br, r7.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
iG is founded in São Paulo, Brazil.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #107 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns iG?
iG is operated by Grupo Ongoing / Dinamo. Private company structure, based on public filings and press reporting.
Where is iG headquartered?
iG is headquartered in São Paulo, Brazil.
When was iG founded?
iG was founded in 2000 by Brasil Telecom, Telemar.
How many employees does iG have?
iG employs approximately 200+ people.
What is iG's revenue?
iG's revenue: ≈ $50 million annual revenue (est.).
Who are iG's competitors?
Main competitors in Brazil include uol.com.br, terra.com.br, r7.com.
How does iG make money?
Mainly display advertising.
Is iG publicly traded?
No — iG is not listed as an independent public company; it is operated by Grupo Ongoing / Dinamo.
How many visitors does iG get?
Third-party estimates place iG at roughly 60 million visits per month, mostly from Brazil, with 68% mobile traffic.
Is iG safe?
iG is an established technology site founded in 2000 and ranked #107 in Brazil; use the official domain ig.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsig.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos