Lance!
A Brazilian sports media brand with football news, scores and video.
Lance! at a glance
Lance! is a sports website and one of the most visited sites in Brazil, currently ranked #111 in the country. It was founded in 1997 by Walter de Mattos Júnior and is headquartered in Rio de Janeiro, Brazil. Today Lance! is owned by Lance! Editora. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through digital advertising, subscriptions. Its closest rivals include ge.globo.com, espn.com.br, uol.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lance! | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Brazil
Company information
- Website
- lance.com.br
- Sector
- Sports
- Owner
- Lance! Editora
- Owner type
- Private company
- Founders
- Walter de Mattos Júnior
- Founded
- 1997
- Headquarters
- Rio de Janeiro, Brazil
- Employees
- 200+
- Ownership
- Lance! Editora controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Lance! operates a sports media platform focused on Brazil. A Brazilian sports media brand with football news, scores and video. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #111 in this index
- Sector rank
- Leading sports site in Brazil
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ge.globo.com | ≈ 30 million / month | #112 class competitor | — |
| espn.com.br | ≈ 22.5 million / month | #113 class competitor | — |
| uol.com.br | ≈ 15 million / month | #114 class competitor | — |
What is Lance!?
Lance! (lance.com.br) is a sports media platform serving users in Brazil. A Brazilian sports media brand with football news, scores and video. It ranks #111 among the most visited websites in the country in this index, within the sports category.
Who owns Lance!?
The site is operated by Lance! Editora, founded by Walter de Mattos Júnior. The company was established in 1997 and is headquartered in Rio de Janeiro, Brazil. It employs around 200+.
Traffic and audience
Traffic estimates place Lance! at roughly 50 million visits per month, about 1.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Lance! makes money
Revenue comes primarily from digital advertising, alongside subscriptions.
Competitors in Brazil
Its closest rivals include ge.globo.com, espn.com.br, uol.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Lance! is founded in Rio de Janeiro, Brazil.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Lance!?
Lance! is operated by Lance! Editora. Private company structure, based on public filings and press reporting.
Where is Lance! headquartered?
Lance! is headquartered in Rio de Janeiro, Brazil.
When was Lance! founded?
Lance! was founded in 1997 by Walter de Mattos Júnior.
How many employees does Lance! have?
Lance! employs approximately 200+ people.
What is Lance!'s revenue?
Lance!'s revenue: ≈ $40 million annual revenue (est.).
Who are Lance!'s competitors?
Main competitors in Brazil include ge.globo.com, espn.com.br, uol.com.br.
How does Lance! make money?
Mainly digital advertising, subscriptions.
Is Lance! publicly traded?
No — Lance! is not listed as an independent public company; it is operated by Lance! Editora.
How many visitors does Lance! get?
Third-party estimates place Lance! at roughly 50 million visits per month, mostly from Brazil, with 83% mobile traffic.
Is Lance! safe?
Lance! is an established sports site founded in 1997 and ranked #111 in Brazil; use the official domain lance.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslance.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos