Olhar Digital
A Brazilian technology news site and TV brand.
Olhar Digital at a glance
Olhar Digital is a technology website and one of the most visited sites in Brazil, currently ranked #115 in the country. It was founded in 2007 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today Olhar Digital is owned by Olhar Digital. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through digital advertising, affiliate commerce. Its closest rivals include tecmundo.com.br, canaltech.com.br, tudocelular.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olhar digital | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Brazil
Company information
- Website
- olhardigital.com.br
- Sector
- Technology
- Owner
- Olhar Digital
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2007
- Headquarters
- São Paulo, Brazil
- Employees
- 100+
- Ownership
- Olhar Digital controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Olhar Digital operates a technology platform focused on Brazil. A Brazilian technology news site and TV brand. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Affiliate commerce
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #115 in this index
- Sector rank
- Leading technology site in Brazil
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tecmundo.com.br | ≈ 21 million / month | #116 class competitor | — |
| canaltech.com.br | ≈ 15.7 million / month | #117 class competitor | — |
| tudocelular.com | ≈ 10.5 million / month | #118 class competitor | — |
What is Olhar Digital?
Olhar Digital (olhardigital.com.br) is a technology platform serving users in Brazil. A Brazilian technology news site and TV brand. It ranks #115 among the most visited websites in the country in this index, within the technology category.
Who owns Olhar Digital?
The site is operated by Olhar Digital, founded by Not publicly disclosed. The company was established in 2007 and is headquartered in São Paulo, Brazil. It employs around 100+.
Traffic and audience
Traffic estimates place Olhar Digital at roughly 35 million visits per month, about 1.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Olhar Digital makes money
Revenue comes primarily from digital advertising, alongside affiliate commerce.
Competitors in Brazil
Its closest rivals include tecmundo.com.br, canaltech.com.br, tudocelular.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Olhar Digital is founded in São Paulo, Brazil.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #115 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Olhar Digital?
Olhar Digital is operated by Olhar Digital. Private company structure, based on public filings and press reporting.
Where is Olhar Digital headquartered?
Olhar Digital is headquartered in São Paulo, Brazil.
When was Olhar Digital founded?
Olhar Digital was founded in 2007 by Not publicly disclosed.
How many employees does Olhar Digital have?
Olhar Digital employs approximately 100+ people.
What is Olhar Digital's revenue?
Olhar Digital's revenue: ≈ $15 million annual revenue (est.).
Who are Olhar Digital's competitors?
Main competitors in Brazil include tecmundo.com.br, canaltech.com.br, tudocelular.com.
How does Olhar Digital make money?
Mainly digital advertising, affiliate commerce.
Is Olhar Digital publicly traded?
No — Olhar Digital is not listed as an independent public company; it is operated by Olhar Digital.
How many visitors does Olhar Digital get?
Third-party estimates place Olhar Digital at roughly 35 million visits per month, mostly from Brazil, with 68% mobile traffic.
Is Olhar Digital safe?
Olhar Digital is an established technology site founded in 2007 and ranked #115 in Brazil; use the official domain olhardigital.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsolhardigital.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos