Magazine Luiza
The online store and marketplace of one of Brazil's largest retailers.
Magazine Luiza at a glance
Magazine Luiza is an e-commerce website and one of the most visited sites in Brazil, currently ranked #118 in the country. It was founded in 1957 by Luiza Trajano Donato, Pelegrino José Donato and is headquartered in Franca, Brazil. Today Magazine Luiza is owned by Magazine Luiza S.A.. Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through product sales, marketplace commissions, financial services. Its closest rivals include mercadolivre.com.br, americanas.com.br, casasbahia.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 188 million / month | +2% |
| Q2 | ≈ 194 million / month | +3% |
| Q3 | ≈ 200 million / month | +3% |
| Q4 | ≈ 212 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| magazine luiza | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- magazineluiza.com.br
- Sector
- E-commerce
- Owner
- Magazine Luiza S.A.
- Owner type
- Public company
- Founders
- Luiza Trajano Donato, Pelegrino José Donato
- Founded
- 1957
- Headquarters
- Franca, Brazil
- Employees
- 40,000+
- Ownership
- Magazine Luiza S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $7 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Magazine Luiza operates an online retail and marketplace platform focused on Brazil. The online store and marketplace of one of Brazil's largest retailers. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
- Financial services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #118 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- 150
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mercadolivre.com.br | ≈ 120 million / month | #119 class competitor | — |
| americanas.com.br | ≈ 90 million / month | #120 class competitor | — |
| casasbahia.com.br | ≈ 60 million / month | #121 class competitor | — |
What is Magazine Luiza?
Magazine Luiza (magazineluiza.com.br) is an online retail and marketplace platform serving users in Brazil. The online store and marketplace of one of Brazil's largest retailers. It ranks #118 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Magazine Luiza?
The site is operated by Magazine Luiza S.A., founded by Luiza Trajano Donato, Pelegrino José Donato. The company was established in 1957 and is headquartered in Franca, Brazil. It employs around 40,000+.
Traffic and audience
Traffic estimates place Magazine Luiza at roughly 200 million visits per month, about 6.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Magazine Luiza makes money
Revenue comes primarily from product sales, alongside marketplace commissions, financial services.
Competitors in Brazil
Its closest rivals include mercadolivre.com.br, americanas.com.br, casasbahia.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1957
Magazine Luiza is founded in Franca, Brazil.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #118 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Magazine Luiza?
Magazine Luiza is operated by Magazine Luiza S.A.. Public company structure, based on public filings and press reporting.
Where is Magazine Luiza headquartered?
Magazine Luiza is headquartered in Franca, Brazil.
When was Magazine Luiza founded?
Magazine Luiza was founded in 1957 by Luiza Trajano Donato, Pelegrino José Donato.
How many employees does Magazine Luiza have?
Magazine Luiza employs approximately 40,000+ people.
What is Magazine Luiza's revenue?
Magazine Luiza's revenue: ≈ $7 billion annual revenue (est.).
Who are Magazine Luiza's competitors?
Main competitors in Brazil include mercadolivre.com.br, americanas.com.br, casasbahia.com.br.
How does Magazine Luiza make money?
Mainly product sales, marketplace commissions, financial services.
Is Magazine Luiza publicly traded?
Magazine Luiza's ownership: Public company.
How many visitors does Magazine Luiza get?
Third-party estimates place Magazine Luiza at roughly 200 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Magazine Luiza safe?
Magazine Luiza is an established e-commerce site founded in 1957 and ranked #118 in Brazil; use the official domain magazineluiza.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmagazineluiza.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos