Ponto
An electronics and appliance e-commerce brand from Grupo Casas Bahia.
Ponto at a glance
Ponto is an e-commerce website and one of the most visited sites in Brazil, currently ranked #121 in the country. It was founded in 1946 by Not publicly disclosed and is headquartered in São Caetano do Sul, Brazil. Today Ponto is owned by Grupo Casas Bahia. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through product sales. Its closest rivals include magazineluiza.com.br, casasbahia.com.br, kabum.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ponto | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- pontofrio.com.br
- Sector
- E-commerce
- Owner
- Grupo Casas Bahia
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1946
- Headquarters
- São Caetano do Sul, Brazil
- Employees
- 10,000+
- Ownership
- Grupo Casas Bahia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ponto operates an online retail and marketplace platform focused on Brazil. An electronics and appliance e-commerce brand from Grupo Casas Bahia. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #121 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| magazineluiza.com.br | ≈ 30 million / month | #122 class competitor | — |
| casasbahia.com.br | ≈ 22.5 million / month | #123 class competitor | — |
| kabum.com.br | ≈ 15 million / month | #124 class competitor | — |
What is Ponto?
Ponto (pontofrio.com.br) is an online retail and marketplace platform serving users in Brazil. An electronics and appliance e-commerce brand from Grupo Casas Bahia. It ranks #121 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Ponto?
The site is operated by Grupo Casas Bahia, founded by Not publicly disclosed. The company was established in 1946 and is headquartered in São Caetano do Sul, Brazil. It employs around 10,000+.
Traffic and audience
Traffic estimates place Ponto at roughly 50 million visits per month, about 1.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Ponto makes money
Revenue comes primarily from product sales, alongside .
Competitors in Brazil
Its closest rivals include magazineluiza.com.br, casasbahia.com.br, kabum.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1946
Ponto is founded in São Caetano do Sul, Brazil.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #121 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Ponto?
Ponto is operated by Grupo Casas Bahia. Public company structure, based on public filings and press reporting.
Where is Ponto headquartered?
Ponto is headquartered in São Caetano do Sul, Brazil.
When was Ponto founded?
Ponto was founded in 1946 by Not publicly disclosed.
How many employees does Ponto have?
Ponto employs approximately 10,000+ people.
What is Ponto's revenue?
Ponto's revenue: Not publicly disclosed.
Who are Ponto's competitors?
Main competitors in Brazil include magazineluiza.com.br, casasbahia.com.br, kabum.com.br.
How does Ponto make money?
Mainly product sales.
Is Ponto publicly traded?
Ponto's ownership: Public company.
How many visitors does Ponto get?
Third-party estimates place Ponto at roughly 50 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Ponto safe?
Ponto is an established e-commerce site founded in 1946 and ranked #121 in Brazil; use the official domain pontofrio.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspontofrio.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos