Pão de Açúcar
The online grocery store of a Brazilian supermarket chain.
Pão de Açúcar at a glance
Pão de Açúcar is an e-commerce website and one of the most visited sites in Brazil, currently ranked #125 in the country. It was founded in 1948 by Valentim dos Santos Diniz and is headquartered in São Paulo, Brazil. Today Pão de Açúcar is owned by GPA (Grupo Pão de Açúcar). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales. Its closest rivals include carrefour.com.br, mercadolivre.com.br, ifood.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pão de açúcar | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- paodeacucar.com
- Sector
- E-commerce
- Owner
- GPA (Grupo Pão de Açúcar)
- Owner type
- Public company
- Founders
- Valentim dos Santos Diniz
- Founded
- 1948
- Headquarters
- São Paulo, Brazil
- Employees
- 40,000+
- Ownership
- GPA (Grupo Pão de Açúcar) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $4 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pão de Açúcar operates an online retail and marketplace platform focused on Brazil. The online grocery store of a Brazilian supermarket chain. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #125 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| carrefour.com.br | ≈ 15 million / month | #126 class competitor | — |
| mercadolivre.com.br | ≈ 11.2 million / month | #127 class competitor | — |
| ifood.com.br | ≈ 7.5 million / month | #128 class competitor | — |
What is Pão de Açúcar?
Pão de Açúcar (paodeacucar.com) is an online retail and marketplace platform serving users in Brazil. The online grocery store of a Brazilian supermarket chain. It ranks #125 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Pão de Açúcar?
The site is operated by GPA (Grupo Pão de Açúcar), founded by Valentim dos Santos Diniz. The company was established in 1948 and is headquartered in São Paulo, Brazil. It employs around 40,000+.
Traffic and audience
Traffic estimates place Pão de Açúcar at roughly 25 million visits per month, about 0.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Pão de Açúcar makes money
Revenue comes primarily from product sales, alongside .
Competitors in Brazil
Its closest rivals include carrefour.com.br, mercadolivre.com.br, ifood.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1948
Pão de Açúcar is founded in São Paulo, Brazil.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #125 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Pão de Açúcar?
Pão de Açúcar is operated by GPA (Grupo Pão de Açúcar). Public company structure, based on public filings and press reporting.
Where is Pão de Açúcar headquartered?
Pão de Açúcar is headquartered in São Paulo, Brazil.
When was Pão de Açúcar founded?
Pão de Açúcar was founded in 1948 by Valentim dos Santos Diniz.
How many employees does Pão de Açúcar have?
Pão de Açúcar employs approximately 40,000+ people.
What is Pão de Açúcar's revenue?
Pão de Açúcar's revenue: ≈ $4 billion annual revenue (est.).
Who are Pão de Açúcar's competitors?
Main competitors in Brazil include carrefour.com.br, mercadolivre.com.br, ifood.com.br.
How does Pão de Açúcar make money?
Mainly product sales.
Is Pão de Açúcar publicly traded?
Pão de Açúcar's ownership: Public company.
How many visitors does Pão de Açúcar get?
Third-party estimates place Pão de Açúcar at roughly 25 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Pão de Açúcar safe?
Pão de Açúcar is an established e-commerce site founded in 1948 and ranked #125 in Brazil; use the official domain paodeacucar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspaodeacucar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos