Netshoes
A Brazilian online sports apparel and footwear retailer.
Netshoes at a glance
Netshoes is an e-commerce website and one of the most visited sites in Brazil, currently ranked #126 in the country. It was founded in 2000 by Marcio Kumruian, Hagop Chabab and is headquartered in São Paulo, Brazil. Today Netshoes is owned by Magazine Luiza S.A.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through product sales, marketplace commissions. Its closest rivals include centauro.com.br, dafiti.com.br, nike.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| netshoes | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- netshoes.com.br
- Sector
- E-commerce
- Owner
- Magazine Luiza S.A.
- Owner type
- Subsidiary of public company
- Founders
- Marcio Kumruian, Hagop Chabab
- Founded
- 2000
- Headquarters
- São Paulo, Brazil
- Employees
- 1,000+
- Ownership
- Magazine Luiza S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Netshoes operates an online retail and marketplace platform focused on Brazil. A Brazilian online sports apparel and footwear retailer. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #126 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| centauro.com.br | ≈ 21 million / month | #127 class competitor | — |
| dafiti.com.br | ≈ 15.7 million / month | #128 class competitor | — |
| nike.com.br | ≈ 10.5 million / month | #129 class competitor | — |
What is Netshoes?
Netshoes (netshoes.com.br) is an online retail and marketplace platform serving users in Brazil. A Brazilian online sports apparel and footwear retailer. It ranks #126 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Netshoes?
The site is operated by Magazine Luiza S.A., founded by Marcio Kumruian, Hagop Chabab. The company was established in 2000 and is headquartered in São Paulo, Brazil. It employs around 1,000+.
Traffic and audience
Traffic estimates place Netshoes at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Netshoes makes money
Revenue comes primarily from product sales, alongside marketplace commissions.
Competitors in Brazil
Its closest rivals include centauro.com.br, dafiti.com.br, nike.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Netshoes is founded in São Paulo, Brazil.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #126 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Netshoes?
Netshoes is operated by Magazine Luiza S.A.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Netshoes headquartered?
Netshoes is headquartered in São Paulo, Brazil.
When was Netshoes founded?
Netshoes was founded in 2000 by Marcio Kumruian, Hagop Chabab.
How many employees does Netshoes have?
Netshoes employs approximately 1,000+ people.
What is Netshoes's revenue?
Netshoes's revenue: ≈ $400 million annual revenue (est.).
Who are Netshoes's competitors?
Main competitors in Brazil include centauro.com.br, dafiti.com.br, nike.com.br.
How does Netshoes make money?
Mainly product sales, marketplace commissions.
Is Netshoes publicly traded?
Netshoes's ownership: Subsidiary of public company.
How many visitors does Netshoes get?
Third-party estimates place Netshoes at roughly 35 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Netshoes safe?
Netshoes is an established e-commerce site founded in 2000 and ranked #126 in Brazil; use the official domain netshoes.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnetshoes.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos