29CM
A Korean curated lifestyle and fashion platform focused on design-led brands.
29CM at a glance
29CM is an e-commerce website and one of the most visited sites in South Korea, currently ranked #157 in the country. It was founded in 2011 by Not publicly disclosed and is headquartered in Seoul, South Korea. Today 29CM is owned by Musinsa Co.. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through marketplace commissions, product sales. Its closest rivals include musinsa.com, wconcept.co.kr, coupang.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 29cm | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in South Korea
Company information
- Website
- 29cm.co.kr
- Sector
- E-commerce
- Owner
- Musinsa Co.
- Owner type
- Subsidiary of private company
- Founders
- Not publicly disclosed
- Founded
- 2011
- Headquarters
- Seoul, South Korea
- Employees
- 300+
- Ownership
- Musinsa Co. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
29CM operates an online retail and marketplace platform focused on South Korea. A Korean curated lifestyle and fashion platform focused on design-led brands. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #157 in this index
- Sector rank
- Leading e-commerce site in South Korea
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| musinsa.com | ≈ 6 million / month | #158 class competitor | — |
| wconcept.co.kr | ≈ 4.5 million / month | #159 class competitor | — |
| coupang.com | ≈ 3 million / month | #160 class competitor | — |
What is 29CM?
29CM (29cm.co.kr) is an online retail and marketplace platform serving users in South Korea. A Korean curated lifestyle and fashion platform focused on design-led brands. It ranks #157 among the most visited websites in the country in this index, within the e-commerce category.
Who owns 29CM?
The site is operated by Musinsa Co., founded by Not publicly disclosed. The company was established in 2011 and is headquartered in Seoul, South Korea. It employs around 300+.
Traffic and audience
Traffic estimates place 29CM at roughly 10 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How 29CM makes money
Revenue comes primarily from marketplace commissions, alongside product sales.
Competitors in South Korea
Its closest rivals include musinsa.com, wconcept.co.kr, coupang.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
29CM is founded in Seoul, South Korea.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #157 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns 29CM?
29CM is operated by Musinsa Co.. Subsidiary of private company structure, based on public filings and press reporting.
Where is 29CM headquartered?
29CM is headquartered in Seoul, South Korea.
When was 29CM founded?
29CM was founded in 2011 by Not publicly disclosed.
How many employees does 29CM have?
29CM employs approximately 300+ people.
What is 29CM's revenue?
29CM's revenue: ≈ $300 million annual revenue (est.).
Who are 29CM's competitors?
Main competitors in South Korea include musinsa.com, wconcept.co.kr, coupang.com.
How does 29CM make money?
Mainly marketplace commissions, product sales.
Is 29CM publicly traded?
No — 29CM is not listed as an independent public company; it is operated by Musinsa Co..
How many visitors does 29CM get?
Third-party estimates place 29CM at roughly 10 million visits per month, mostly from South Korea, with 76% mobile traffic.
Is 29CM safe?
29CM is an established e-commerce site founded in 2011 and ranked #157 in South Korea; use the official domain 29cm.co.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements29cm.co.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos