K Car
A Korean used car retailer with direct-sale inventory and online buying.
K Car at a glance
K Car is an automotive website and one of the most visited sites in South Korea, currently ranked #155 in the country. It was founded in 1999 by Not publicly disclosed and is headquartered in Incheon, South Korea. Today K Car is owned by K Car Co., Ltd.. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through vehicle sales, financing, trade-ins. Its closest rivals include encar.com, bobaedream.co.kr, autowini.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| k car | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in South Korea
Company information
- Website
- kcar.com
- Sector
- Automotive
- Owner
- K Car Co., Ltd.
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1999
- Headquarters
- Incheon, South Korea
- Employees
- 1,500+
- Ownership
- K Car Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
K Car operates an automotive marketplace focused on South Korea. A Korean used car retailer with direct-sale inventory and online buying. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Financing
- Trade-ins
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #155 in this index
- Sector rank
- Leading automotive site in South Korea
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| encar.com | ≈ 12 million / month | #156 class competitor | — |
| bobaedream.co.kr | ≈ 9 million / month | #157 class competitor | — |
| autowini.com | ≈ 6 million / month | #158 class competitor | — |
What is K Car?
K Car (kcar.com) is an automotive marketplace serving users in South Korea. A Korean used car retailer with direct-sale inventory and online buying. It ranks #155 among the most visited websites in the country in this index, within the automotive category.
Who owns K Car?
The site is operated by K Car Co., Ltd., founded by Not publicly disclosed. The company was established in 1999 and is headquartered in Incheon, South Korea. It employs around 1,500+.
Traffic and audience
Traffic estimates place K Car at roughly 20 million visits per month, about 0.7 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How K Car makes money
Revenue comes primarily from vehicle sales, alongside financing, trade-ins.
Competitors in South Korea
Its closest rivals include encar.com, bobaedream.co.kr, autowini.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
K Car is founded in Incheon, South Korea.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #155 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns K Car?
K Car is operated by K Car Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is K Car headquartered?
K Car is headquartered in Incheon, South Korea.
When was K Car founded?
K Car was founded in 1999 by Not publicly disclosed.
How many employees does K Car have?
K Car employs approximately 1,500+ people.
What is K Car's revenue?
K Car's revenue: ≈ $1.5 billion annual revenue (est.).
Who are K Car's competitors?
Main competitors in South Korea include encar.com, bobaedream.co.kr, autowini.com.
How does K Car make money?
Mainly vehicle sales, financing, trade-ins.
Is K Car publicly traded?
K Car's ownership: Public company.
How many visitors does K Car get?
Third-party estimates place K Car at roughly 20 million visits per month, mostly from South Korea, with 70% mobile traffic.
Is K Car safe?
K Car is an established automotive site founded in 1999 and ranked #155 in South Korea; use the official domain kcar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskcar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos