Seminuevos
A Mexican used car marketplace with dealer and private listings.
Seminuevos at a glance
Seminuevos is an automotive website and one of the most visited sites in Mexico, currently ranked #133 in the country. It was founded in 2004 by Not publicly disclosed and is headquartered in Mexico. Today Seminuevos is owned by Seminuevos.com. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through dealer fees, advertising. Its closest rivals include kavak.com, autocosmos.com.mx, mercadolibre.com.mx.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| seminuevos | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Mexico
Company information
- Website
- seminuevos.com
- Sector
- Automotive
- Owner
- Seminuevos.com
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2004
- Headquarters
- Mexico
- Employees
- 100+
- Ownership
- Seminuevos.com controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Seminuevos operates an automotive marketplace focused on Mexico. A Mexican used car marketplace with dealer and private listings. Revenue comes mainly from dealer fees, supported by the other lines listed below.
- Dealer fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #133 in this index
- Sector rank
- Leading automotive site in Mexico
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kavak.com | ≈ 9 million / month | #134 class competitor | — |
| autocosmos.com.mx | ≈ 6.7 million / month | #135 class competitor | — |
| mercadolibre.com.mx | ≈ 4.5 million / month | #136 class competitor | — |
What is Seminuevos?
Seminuevos (seminuevos.com) is an automotive marketplace serving users in Mexico. A Mexican used car marketplace with dealer and private listings. It ranks #133 among the most visited websites in the country in this index, within the automotive category.
Who owns Seminuevos?
The site is operated by Seminuevos.com, founded by Not publicly disclosed. The company was established in 2004 and is headquartered in Mexico. It employs around 100+.
Traffic and audience
Traffic estimates place Seminuevos at roughly 15 million visits per month, about 0.5 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Seminuevos makes money
Revenue comes primarily from dealer fees, alongside advertising.
Competitors in Mexico
Its closest rivals include kavak.com, autocosmos.com.mx, mercadolibre.com.mx.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Seminuevos is founded in Mexico.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #133 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Seminuevos?
Seminuevos is operated by Seminuevos.com. Private company structure, based on public filings and press reporting.
Where is Seminuevos headquartered?
Seminuevos is headquartered in Mexico.
When was Seminuevos founded?
Seminuevos was founded in 2004 by Not publicly disclosed.
How many employees does Seminuevos have?
Seminuevos employs approximately 100+ people.
What is Seminuevos's revenue?
Seminuevos's revenue: ≈ $20 million annual revenue (est.).
Who are Seminuevos's competitors?
Main competitors in Mexico include kavak.com, autocosmos.com.mx, mercadolibre.com.mx.
How does Seminuevos make money?
Mainly dealer fees, advertising.
Is Seminuevos publicly traded?
No — Seminuevos is not listed as an independent public company; it is operated by Seminuevos.com.
How many visitors does Seminuevos get?
Third-party estimates place Seminuevos at roughly 15 million visits per month, mostly from Mexico, with 70% mobile traffic.
Is Seminuevos safe?
Seminuevos is an established automotive site founded in 2004 and ranked #133 in Mexico; use the official domain seminuevos.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsseminuevos.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos