iCarros
A Brazilian car buying guide with reviews, prices and listings.
iCarros at a glance
iCarros is an automotive website and one of the most visited sites in Brazil, currently ranked #137 in the country. It was founded in 2000 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today iCarros is owned by iCarros (Grupo Estadão heritage). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through dealer fees, advertising. Its closest rivals include webmotors.com.br, olx.com.br, mobiauto.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| icarros | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Brazil
Company information
- Website
- icarros.com.br
- Sector
- Automotive
- Owner
- iCarros (Grupo Estadão heritage)
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2000
- Headquarters
- São Paulo, Brazil
- Employees
- 200+
- Ownership
- iCarros (Grupo Estadão heritage) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
iCarros operates an automotive marketplace focused on Brazil. A Brazilian car buying guide with reviews, prices and listings. Revenue comes mainly from dealer fees, supported by the other lines listed below.
- Dealer fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #137 in this index
- Sector rank
- Leading automotive site in Brazil
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| webmotors.com.br | ≈ 15 million / month | #138 class competitor | — |
| olx.com.br | ≈ 11.2 million / month | #139 class competitor | — |
| mobiauto.com.br | ≈ 7.5 million / month | #140 class competitor | — |
What is iCarros?
iCarros (icarros.com.br) is an automotive marketplace serving users in Brazil. A Brazilian car buying guide with reviews, prices and listings. It ranks #137 among the most visited websites in the country in this index, within the automotive category.
Who owns iCarros?
The site is operated by iCarros (Grupo Estadão heritage), founded by Not publicly disclosed. The company was established in 2000 and is headquartered in São Paulo, Brazil. It employs around 200+.
Traffic and audience
Traffic estimates place iCarros at roughly 25 million visits per month, about 0.8 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How iCarros makes money
Revenue comes primarily from dealer fees, alongside advertising.
Competitors in Brazil
Its closest rivals include webmotors.com.br, olx.com.br, mobiauto.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
iCarros is founded in São Paulo, Brazil.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #137 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns iCarros?
iCarros is operated by iCarros (Grupo Estadão heritage). Private company structure, based on public filings and press reporting.
Where is iCarros headquartered?
iCarros is headquartered in São Paulo, Brazil.
When was iCarros founded?
iCarros was founded in 2000 by Not publicly disclosed.
How many employees does iCarros have?
iCarros employs approximately 200+ people.
What is iCarros's revenue?
iCarros's revenue: ≈ $40 million annual revenue (est.).
Who are iCarros's competitors?
Main competitors in Brazil include webmotors.com.br, olx.com.br, mobiauto.com.br.
How does iCarros make money?
Mainly dealer fees, advertising.
Is iCarros publicly traded?
No — iCarros is not listed as an independent public company; it is operated by iCarros (Grupo Estadão heritage).
How many visitors does iCarros get?
Third-party estimates place iCarros at roughly 25 million visits per month, mostly from Brazil, with 70% mobile traffic.
Is iCarros safe?
iCarros is an established automotive site founded in 2000 and ranked #137 in Brazil; use the official domain icarros.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsicarros.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos