OLX Brasil
One of Brazil's largest classifieds sites for vehicles, property and used goods.
OLX Brasil at a glance
OLX Brasil is a classifieds website and one of the most visited sites in Brazil, currently ranked #135 in the country. It was founded in 2006 by Fabrice Grinda, Alec Oxenford and is headquartered in São Paulo, Brazil. Today OLX Brasil is owned by OLX Brasil (Prosus / Adevinta). Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through listing fees, advertising, seller services. Its closest rivals include mercadolivre.com.br, webmotors.com.br, zapimoveis.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olx brasil | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Brazil
Company information
- Website
- olx.com.br
- Sector
- Classifieds
- Owner
- OLX Brasil (Prosus / Adevinta)
- Owner type
- Private company
- Founders
- Fabrice Grinda, Alec Oxenford
- Founded
- 2006
- Headquarters
- São Paulo, Brazil
- Employees
- 700+
- Ownership
- OLX Brasil (Prosus / Adevinta) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OLX Brasil operates a classifieds and listings marketplace focused on Brazil. One of Brazil's largest classifieds sites for vehicles, property and used goods. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
- Seller services
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #135 in this index
- Sector rank
- Leading classifieds site in Brazil
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mercadolivre.com.br | ≈ 66 million / month | #136 class competitor | — |
| webmotors.com.br | ≈ 49.5 million / month | #137 class competitor | — |
| zapimoveis.com.br | ≈ 33 million / month | #138 class competitor | — |
What is OLX Brasil?
OLX Brasil (olx.com.br) is a classifieds and listings marketplace serving users in Brazil. One of Brazil's largest classifieds sites for vehicles, property and used goods. It ranks #135 among the most visited websites in the country in this index, within the classifieds category.
Who owns OLX Brasil?
The site is operated by OLX Brasil (Prosus / Adevinta), founded by Fabrice Grinda, Alec Oxenford. The company was established in 2006 and is headquartered in São Paulo, Brazil. It employs around 700+.
Traffic and audience
Traffic estimates place OLX Brasil at roughly 110 million visits per month, about 3.7 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How OLX Brasil makes money
Revenue comes primarily from listing fees, alongside advertising, seller services.
Competitors in Brazil
Its closest rivals include mercadolivre.com.br, webmotors.com.br, zapimoveis.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
OLX Brasil is founded in São Paulo, Brazil.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #135 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns OLX Brasil?
OLX Brasil is operated by OLX Brasil (Prosus / Adevinta). Private company structure, based on public filings and press reporting.
Where is OLX Brasil headquartered?
OLX Brasil is headquartered in São Paulo, Brazil.
When was OLX Brasil founded?
OLX Brasil was founded in 2006 by Fabrice Grinda, Alec Oxenford.
How many employees does OLX Brasil have?
OLX Brasil employs approximately 700+ people.
What is OLX Brasil's revenue?
OLX Brasil's revenue: ≈ $400 million annual revenue (est.).
Who are OLX Brasil's competitors?
Main competitors in Brazil include mercadolivre.com.br, webmotors.com.br, zapimoveis.com.br.
How does OLX Brasil make money?
Mainly listing fees, advertising, seller services.
Is OLX Brasil publicly traded?
No — OLX Brasil is not listed as an independent public company; it is operated by OLX Brasil (Prosus / Adevinta).
How many visitors does OLX Brasil get?
Third-party estimates place OLX Brasil at roughly 110 million visits per month, mostly from Brazil, with 73% mobile traffic.
Is OLX Brasil safe?
OLX Brasil is an established classifieds site founded in 2006 and ranked #135 in Brazil; use the official domain olx.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsolx.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos