OLX Indonesia
Popular classifieds website in Indonesia.
OLX Indonesia at a glance
OLX Indonesia is a classifieds website and one of the most visited sites in Indonesia, currently ranked #8 in the country. It was founded in Undisclosed and is headquartered in Indonesia. Today OLX Indonesia is owned by Undisclosed. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through paid listings and listing upgrades, professional store subscriptions, featured placement and advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olx indonesia | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Indonesia
Company information
- Website
- olx.co.id
- Sector
- Classifieds
- Owner
- Undisclosed
- Owner type
- Private company
- Founded
- Undisclosed
- Headquarters
- Indonesia
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OLX Indonesia operates a classifieds and listings marketplace focused on Indonesia. Popular classifieds website in Indonesia. Revenue comes mainly from paid listings and listing upgrades, supported by the other lines listed below.
- Paid listings and listing upgrades
- Professional store subscriptions
- Featured placement and advertising
- Lead generation fees
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Indonesia)
- #8 in this index
- Sector rank
- Leading classifieds site in Indonesia
What is OLX Indonesia?
OLX Indonesia (olx.co.id) is a classifieds and listings marketplace serving users in Indonesia. Popular classifieds website in Indonesia. It ranks #8 among the most visited websites in the country in this index, within the classifieds category.
Who owns OLX Indonesia?
The site is operated by Undisclosed. The company was established in Undisclosed and is headquartered in Indonesia.
Traffic and audience
Traffic estimates place OLX Indonesia at roughly 28 million visits per month, about 0.9 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How OLX Indonesia makes money
Revenue comes primarily from paid listings and listing upgrades, alongside professional store subscriptions, featured placement and advertising, lead generation fees.
Competitors in Indonesia
It competes with other classifieds platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
OLX Indonesia is founded in Indonesia.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns OLX Indonesia?
OLX Indonesia is operated by Undisclosed. Private company structure, based on public filings and press reporting.
Where is OLX Indonesia headquartered?
OLX Indonesia is headquartered in Indonesia.
When was OLX Indonesia founded?
OLX Indonesia was founded in Undisclosed.
What is OLX Indonesia's revenue?
OLX Indonesia does not publish standalone revenue; income comes from paid listings and listing upgrades, professional store subscriptions, featured placement and advertising, lead generation fees.
How does OLX Indonesia make money?
Mainly paid listings and listing upgrades, professional store subscriptions, featured placement and advertising, lead generation fees.
Is OLX Indonesia publicly traded?
No — OLX Indonesia is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does OLX Indonesia get?
Third-party estimates place OLX Indonesia at roughly 28 million visits per month, mostly from Indonesia, with 73% mobile traffic.
Is OLX Indonesia safe?
OLX Indonesia is an established classifieds site founded in Undisclosed and ranked #8 in Indonesia; use the official domain olx.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsolx.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos