Rumah123
Popular real estate website in Indonesia.
Rumah123 at a glance
Rumah123 is a real estate website and one of the most visited sites in Indonesia, currently ranked #9 in the country. It was founded in Undisclosed and is headquartered in Indonesia. Today Rumah123 is owned by Undisclosed. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through agency subscriptions and listing packages, featured placement upgrades, developer advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rumah123 | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Indonesia
Company information
- Website
- rumah123.com
- Sector
- Real Estate
- Owner
- Undisclosed
- Owner type
- Private company
- Founded
- Undisclosed
- Headquarters
- Indonesia
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rumah123 operates a real estate marketplace focused on Indonesia. Popular real estate website in Indonesia. Revenue comes mainly from agency subscriptions and listing packages, supported by the other lines listed below.
- Agency subscriptions and listing packages
- Featured placement upgrades
- Developer advertising
- Mortgage and service lead fees
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Indonesia)
- #9 in this index
- Sector rank
- Leading real estate site in Indonesia
What is Rumah123?
Rumah123 (rumah123.com) is a real estate marketplace serving users in Indonesia. Popular real estate website in Indonesia. It ranks #9 among the most visited websites in the country in this index, within the real estate category.
Who owns Rumah123?
The site is operated by Undisclosed. The company was established in Undisclosed and is headquartered in Indonesia.
Traffic and audience
Traffic estimates place Rumah123 at roughly 18 million visits per month, about 0.6 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Rumah123 makes money
Revenue comes primarily from agency subscriptions and listing packages, alongside featured placement upgrades, developer advertising, mortgage and service lead fees.
Competitors in Indonesia
It competes with other real estate platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Rumah123 is founded in Indonesia.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Rumah123?
Rumah123 is operated by Undisclosed. Private company structure, based on public filings and press reporting.
Where is Rumah123 headquartered?
Rumah123 is headquartered in Indonesia.
When was Rumah123 founded?
Rumah123 was founded in Undisclosed.
What is Rumah123's revenue?
Rumah123 does not publish standalone revenue; income comes from agency subscriptions and listing packages, featured placement upgrades, developer advertising, mortgage and service lead fees.
How does Rumah123 make money?
Mainly agency subscriptions and listing packages, featured placement upgrades, developer advertising, mortgage and service lead fees.
Is Rumah123 publicly traded?
No — Rumah123 is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Rumah123 get?
Third-party estimates place Rumah123 at roughly 18 million visits per month, mostly from Indonesia, with 68% mobile traffic.
Is Rumah123 safe?
Rumah123 is an established real estate site founded in Undisclosed and ranked #9 in Indonesia; use the official domain rumah123.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrumah123.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos