Liputan6
A major Indonesian news portal from the Emtek group covering national news, sport and entertainment.
Liputan6 at a glance
Liputan6 is a news & media website and one of the most visited sites in Indonesia, currently ranked #100 in the country. It was founded in 2000 by SCTV and is headquartered in Jakarta, Indonesia. Today Liputan6 is owned by Kapanlagi Youniverse (Emtek). Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through digital advertising, branded content. Its closest rivals include detik.com, kompas.com, tribunnews.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| liputan6 | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Indonesia
Company information
- Website
- liputan6.com
- Sector
- News & Media
- Owner
- Kapanlagi Youniverse (Emtek)
- Owner type
- Subsidiary of public company
- Founders
- SCTV
- Founded
- 2000
- Headquarters
- Jakarta, Indonesia
- Employees
- 500+
- Ownership
- Kapanlagi Youniverse (Emtek) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Liputan6 operates a news and media publisher focused on Indonesia. A major Indonesian news portal from the Emtek group covering national news, sport and entertainment. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Branded content
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #100 in this index
- Sector rank
- Leading news & media site in Indonesia
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| detik.com | ≈ 66 million / month | #101 class competitor | — |
| kompas.com | ≈ 49.5 million / month | #102 class competitor | — |
| tribunnews.com | ≈ 33 million / month | #103 class competitor | — |
What is Liputan6?
Liputan6 (liputan6.com) is a news and media publisher serving users in Indonesia. A major Indonesian news portal from the Emtek group covering national news, sport and entertainment. It ranks #100 among the most visited websites in the country in this index, within the news & media category.
Who owns Liputan6?
The site is operated by Kapanlagi Youniverse (Emtek), founded by SCTV. The company was established in 2000 and is headquartered in Jakarta, Indonesia. It employs around 500+.
Traffic and audience
Traffic estimates place Liputan6 at roughly 110 million visits per month, about 3.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Liputan6 makes money
Revenue comes primarily from digital advertising, alongside branded content.
Competitors in Indonesia
Its closest rivals include detik.com, kompas.com, tribunnews.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Liputan6 is founded in Jakarta, Indonesia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #100 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Liputan6?
Liputan6 is operated by Kapanlagi Youniverse (Emtek). Subsidiary of public company structure, based on public filings and press reporting.
Where is Liputan6 headquartered?
Liputan6 is headquartered in Jakarta, Indonesia.
When was Liputan6 founded?
Liputan6 was founded in 2000 by SCTV.
How many employees does Liputan6 have?
Liputan6 employs approximately 500+ people.
What is Liputan6's revenue?
Liputan6's revenue: ≈ $50 million annual revenue (est.).
Who are Liputan6's competitors?
Main competitors in Indonesia include detik.com, kompas.com, tribunnews.com.
How does Liputan6 make money?
Mainly digital advertising, branded content.
Is Liputan6 publicly traded?
Liputan6's ownership: Subsidiary of public company.
How many visitors does Liputan6 get?
Third-party estimates place Liputan6 at roughly 110 million visits per month, mostly from Indonesia, with 79% mobile traffic.
Is Liputan6 safe?
Liputan6 is an established news & media site founded in 2000 and ranked #100 in Indonesia; use the official domain liputan6.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsliputan6.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos