Animal Político
A Mexican digital news outlet focused on politics and investigative reporting.
Animal Político at a glance
Animal Político is a news & media website and one of the most visited sites in Mexico, currently ranked #106 in the country. It was founded in 2010 by Daniel Moreno and is headquartered in Mexico City, Mexico. Today Animal Político is owned by Animal Político. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through donations, digital advertising, grants. Its closest rivals include aristeguinoticias.com, eluniversal.com.mx, sinembargo.mx.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| animal político | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Mexico
Company information
- Website
- animalpolitico.com
- Sector
- News & Media
- Owner
- Animal Político
- Owner type
- Private company
- Founders
- Daniel Moreno
- Founded
- 2010
- Headquarters
- Mexico City, Mexico
- Employees
- 100+
- Ownership
- Animal Político controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Animal Político operates a news and media publisher focused on Mexico. A Mexican digital news outlet focused on politics and investigative reporting. Revenue comes mainly from donations, supported by the other lines listed below.
- Donations
- Digital advertising
- Grants
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #106 in this index
- Sector rank
- Leading news & media site in Mexico
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| aristeguinoticias.com | ≈ 15 million / month | #107 class competitor | — |
| eluniversal.com.mx | ≈ 11.2 million / month | #108 class competitor | — |
| sinembargo.mx | ≈ 7.5 million / month | #109 class competitor | — |
What is Animal Político?
Animal Político (animalpolitico.com) is a news and media publisher serving users in Mexico. A Mexican digital news outlet focused on politics and investigative reporting. It ranks #106 among the most visited websites in the country in this index, within the news & media category.
Who owns Animal Político?
The site is operated by Animal Político, founded by Daniel Moreno. The company was established in 2010 and is headquartered in Mexico City, Mexico. It employs around 100+.
Traffic and audience
Traffic estimates place Animal Político at roughly 25 million visits per month, about 0.8 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Animal Político makes money
Revenue comes primarily from donations, alongside digital advertising, grants.
Competitors in Mexico
Its closest rivals include aristeguinoticias.com, eluniversal.com.mx, sinembargo.mx.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Animal Político is founded in Mexico City, Mexico.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #106 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Animal Político?
Animal Político is operated by Animal Político. Private company structure, based on public filings and press reporting.
Where is Animal Político headquartered?
Animal Político is headquartered in Mexico City, Mexico.
When was Animal Político founded?
Animal Político was founded in 2010 by Daniel Moreno.
How many employees does Animal Político have?
Animal Político employs approximately 100+ people.
What is Animal Político's revenue?
Animal Político's revenue: ≈ $10 million annual revenue (est.).
Who are Animal Político's competitors?
Main competitors in Mexico include aristeguinoticias.com, eluniversal.com.mx, sinembargo.mx.
How does Animal Político make money?
Mainly donations, digital advertising, grants.
Is Animal Político publicly traded?
No — Animal Político is not listed as an independent public company; it is operated by Animal Político.
How many visitors does Animal Político get?
Third-party estimates place Animal Político at roughly 25 million visits per month, mostly from Mexico, with 79% mobile traffic.
Is Animal Político safe?
Animal Político is an established news & media site founded in 2010 and ranked #106 in Mexico; use the official domain animalpolitico.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsanimalpolitico.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos