ViX
A Spanish-language streaming service from TelevisaUnivision with free and premium tiers.
ViX at a glance
ViX is an entertainment & streaming website and one of the most visited sites in Mexico, currently ranked #110 in the country. It was founded in 2022 by TelevisaUnivision and is headquartered in Mexico City, Mexico. Today ViX is owned by TelevisaUnivision. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include netflix.com, disneyplus.com, primevideo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vix | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Mexico
Company information
- Website
- vix.com
- Sector
- Entertainment & Streaming
- Owner
- TelevisaUnivision
- Owner type
- Private company
- Founders
- TelevisaUnivision
- Founded
- 2022
- Headquarters
- Mexico City, Mexico
- Employees
- 500+
- Ownership
- TelevisaUnivision controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ViX operates an entertainment and streaming service focused on Mexico. A Spanish-language streaming service from TelevisaUnivision with free and premium tiers. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #110 in this index
- Sector rank
- Leading entertainment & streaming site in Mexico
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netflix.com | ≈ 24 million / month | #111 class competitor | — |
| disneyplus.com | ≈ 18 million / month | #112 class competitor | — |
| primevideo.com | ≈ 12 million / month | #113 class competitor | — |
What is ViX?
ViX (vix.com) is an entertainment and streaming service serving users in Mexico. A Spanish-language streaming service from TelevisaUnivision with free and premium tiers. It ranks #110 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns ViX?
The site is operated by TelevisaUnivision, founded by TelevisaUnivision. The company was established in 2022 and is headquartered in Mexico City, Mexico. It employs around 500+.
Traffic and audience
Traffic estimates place ViX at roughly 40 million visits per month, about 1.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How ViX makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in Mexico
Its closest rivals include netflix.com, disneyplus.com, primevideo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2022
ViX is founded in Mexico City, Mexico.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #110 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns ViX?
ViX is operated by TelevisaUnivision. Private company structure, based on public filings and press reporting.
Where is ViX headquartered?
ViX is headquartered in Mexico City, Mexico.
When was ViX founded?
ViX was founded in 2022 by TelevisaUnivision.
How many employees does ViX have?
ViX employs approximately 500+ people.
What is ViX's revenue?
ViX's revenue: ≈ $300 million annual revenue (est.).
Who are ViX's competitors?
Main competitors in Mexico include netflix.com, disneyplus.com, primevideo.com.
How does ViX make money?
Mainly advertising, subscriptions.
Is ViX publicly traded?
No — ViX is not listed as an independent public company; it is operated by TelevisaUnivision.
How many visitors does ViX get?
Third-party estimates place ViX at roughly 40 million visits per month, mostly from Mexico, with 74% mobile traffic.
Is ViX safe?
ViX is an established entertainment & streaming site founded in 2022 and ranked #110 in Mexico; use the official domain vix.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvix.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos