Omelete
A Brazilian pop culture site covering film, TV, comics and games.
Omelete at a glance
Omelete is an entertainment & streaming website and one of the most visited sites in Brazil, currently ranked #186 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today Omelete is owned by Omelete Company. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through digital advertising, events, commerce. Its closest rivals include adorocinema.com, ign.com, tecmundo.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| omelete | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Brazil
Company information
- Website
- omelete.com.br
- Sector
- Entertainment & Streaming
- Owner
- Omelete Company
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- São Paulo, Brazil
- Employees
- 100+
- Ownership
- Omelete Company controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Omelete operates an entertainment and streaming service focused on Brazil. A Brazilian pop culture site covering film, TV, comics and games. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Events
- Commerce
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #186 in this index
- Sector rank
- Leading entertainment & streaming site in Brazil
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| adorocinema.com | ≈ 15 million / month | #187 class competitor | — |
| ign.com | ≈ 11.2 million / month | #188 class competitor | — |
| tecmundo.com.br | ≈ 7.5 million / month | #189 class competitor | — |
What is Omelete?
Omelete (omelete.com.br) is an entertainment and streaming service serving users in Brazil. A Brazilian pop culture site covering film, TV, comics and games. It ranks #186 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Omelete?
The site is operated by Omelete Company, founded by Not publicly disclosed. The company was established in 1998 and is headquartered in São Paulo, Brazil. It employs around 100+.
Traffic and audience
Traffic estimates place Omelete at roughly 25 million visits per month, about 0.8 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Omelete makes money
Revenue comes primarily from digital advertising, alongside events, commerce.
Competitors in Brazil
Its closest rivals include adorocinema.com, ign.com, tecmundo.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Omelete is founded in São Paulo, Brazil.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #186 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Omelete?
Omelete is operated by Omelete Company. Private company structure, based on public filings and press reporting.
Where is Omelete headquartered?
Omelete is headquartered in São Paulo, Brazil.
When was Omelete founded?
Omelete was founded in 1998 by Not publicly disclosed.
How many employees does Omelete have?
Omelete employs approximately 100+ people.
What is Omelete's revenue?
Omelete's revenue: ≈ $20 million annual revenue (est.).
Who are Omelete's competitors?
Main competitors in Brazil include adorocinema.com, ign.com, tecmundo.com.br.
How does Omelete make money?
Mainly digital advertising, events, commerce.
Is Omelete publicly traded?
No — Omelete is not listed as an independent public company; it is operated by Omelete Company.
How many visitors does Omelete get?
Third-party estimates place Omelete at roughly 25 million visits per month, mostly from Brazil, with 74% mobile traffic.
Is Omelete safe?
Omelete is an established entertainment & streaming site founded in 1998 and ranked #186 in Brazil; use the official domain omelete.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsomelete.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos