Mercado Livre
The largest e-commerce marketplace in Latin America, with its Brazilian storefront.
Mercado Livre at a glance
Mercado Livre is an e-commerce website and one of the most visited sites in Brazil, currently ranked #188 in the country. It was founded in 1999 by Marcos Galperin, Hernán Kazah and is headquartered in Buenos Aires, Argentina (large Brazil operations). Today Mercado Livre is owned by MercadoLibre, Inc.. Our estimates put its audience at ≈ 400 million visits per month. The business earns money mainly through marketplace commissions, advertising, fintech. Its closest rivals include amazon.com.br, magazineluiza.com.br, shopee.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 376 million / month | +2% |
| Q2 | ≈ 388 million / month | +3% |
| Q3 | ≈ 400 million / month | +3% |
| Q4 | ≈ 424 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 120 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mercado livre | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- mercadolivre.com.br
- Sector
- E-commerce
- Owner
- MercadoLibre, Inc.
- Owner type
- Public company
- Founders
- Marcos Galperin, Hernán Kazah
- Founded
- 1999
- Headquarters
- Buenos Aires, Argentina (large Brazil operations)
- Employees
- 20,000+
- Ownership
- MercadoLibre, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $10 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mercado Livre operates an online retail and marketplace platform focused on Brazil. The largest e-commerce marketplace in Latin America, with its Brazilian storefront. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Advertising
- Fintech
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #188 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- 50
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com.br | ≈ 240 million / month | #189 class competitor | — |
| magazineluiza.com.br | ≈ 180 million / month | #190 class competitor | — |
| shopee.com.br | ≈ 120 million / month | #191 class competitor | — |
What is Mercado Livre?
Mercado Livre (mercadolivre.com.br) is an online retail and marketplace platform serving users in Brazil. The largest e-commerce marketplace in Latin America, with its Brazilian storefront. It ranks #188 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Mercado Livre?
The site is operated by MercadoLibre, Inc., founded by Marcos Galperin, Hernán Kazah. The company was established in 1999 and is headquartered in Buenos Aires, Argentina (large Brazil operations). It employs around 20,000+.
Traffic and audience
Traffic estimates place Mercado Livre at roughly 400 million visits per month, about 13.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Mercado Livre makes money
Revenue comes primarily from marketplace commissions, alongside advertising, fintech.
Competitors in Brazil
Its closest rivals include amazon.com.br, magazineluiza.com.br, shopee.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Mercado Livre is founded in Buenos Aires, Argentina (large Brazil operations).
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #188 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Mercado Livre?
Mercado Livre is operated by MercadoLibre, Inc.. Public company structure, based on public filings and press reporting.
Where is Mercado Livre headquartered?
Mercado Livre is headquartered in Buenos Aires, Argentina (large Brazil operations).
When was Mercado Livre founded?
Mercado Livre was founded in 1999 by Marcos Galperin, Hernán Kazah.
How many employees does Mercado Livre have?
Mercado Livre employs approximately 20,000+ people.
What is Mercado Livre's revenue?
Mercado Livre's revenue: ≈ $10 billion annual revenue (est.).
Who are Mercado Livre's competitors?
Main competitors in Brazil include amazon.com.br, magazineluiza.com.br, shopee.com.br.
How does Mercado Livre make money?
Mainly marketplace commissions, advertising, fintech.
Is Mercado Livre publicly traded?
Mercado Livre's ownership: Public company.
How many visitors does Mercado Livre get?
Third-party estimates place Mercado Livre at roughly 400 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Mercado Livre safe?
Mercado Livre is an established e-commerce site founded in 1999 and ranked #188 in Brazil; use the official domain mercadolivre.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmercadolivre.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos