Leroy Merlin Brasil
The Brazilian store of the home improvement retailer.
Leroy Merlin Brasil at a glance
Leroy Merlin Brasil is an e-commerce website and one of the most visited sites in Brazil, currently ranked #189 in the country. It was founded in 1998 by Adeo and is headquartered in São Paulo, Brazil. Today Leroy Merlin Brasil is owned by Adeo Group. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through product sales, services. Its closest rivals include telhanorte.com.br, mercadolivre.com.br, amazon.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| leroy merlin brasil | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- leroymerlin.com.br
- Sector
- E-commerce
- Owner
- Adeo Group
- Owner type
- Private company
- Founders
- Adeo
- Founded
- 1998
- Headquarters
- São Paulo, Brazil
- Employees
- 10,000+
- Ownership
- Adeo Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Leroy Merlin Brasil operates an online retail and marketplace platform focused on Brazil. The Brazilian store of the home improvement retailer. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #189 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| telhanorte.com.br | ≈ 18 million / month | #190 class competitor | — |
| mercadolivre.com.br | ≈ 13.5 million / month | #191 class competitor | — |
| amazon.com.br | ≈ 9 million / month | #192 class competitor | — |
What is Leroy Merlin Brasil?
Leroy Merlin Brasil (leroymerlin.com.br) is an online retail and marketplace platform serving users in Brazil. The Brazilian store of the home improvement retailer. It ranks #189 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Leroy Merlin Brasil?
The site is operated by Adeo Group, founded by Adeo. The company was established in 1998 and is headquartered in São Paulo, Brazil. It employs around 10,000+.
Traffic and audience
Traffic estimates place Leroy Merlin Brasil at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Leroy Merlin Brasil makes money
Revenue comes primarily from product sales, alongside services.
Competitors in Brazil
Its closest rivals include telhanorte.com.br, mercadolivre.com.br, amazon.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Leroy Merlin Brasil is founded in São Paulo, Brazil.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #189 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Leroy Merlin Brasil?
Leroy Merlin Brasil is operated by Adeo Group. Private company structure, based on public filings and press reporting.
Where is Leroy Merlin Brasil headquartered?
Leroy Merlin Brasil is headquartered in São Paulo, Brazil.
When was Leroy Merlin Brasil founded?
Leroy Merlin Brasil was founded in 1998 by Adeo.
How many employees does Leroy Merlin Brasil have?
Leroy Merlin Brasil employs approximately 10,000+ people.
What is Leroy Merlin Brasil's revenue?
Leroy Merlin Brasil's revenue: ≈ $2 billion annual revenue (est.).
Who are Leroy Merlin Brasil's competitors?
Main competitors in Brazil include telhanorte.com.br, mercadolivre.com.br, amazon.com.br.
How does Leroy Merlin Brasil make money?
Mainly product sales, services.
Is Leroy Merlin Brasil publicly traded?
No — Leroy Merlin Brasil is not listed as an independent public company; it is operated by Adeo Group.
How many visitors does Leroy Merlin Brasil get?
Third-party estimates place Leroy Merlin Brasil at roughly 30 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Leroy Merlin Brasil safe?
Leroy Merlin Brasil is an established e-commerce site founded in 1998 and ranked #189 in Brazil; use the official domain leroymerlin.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsleroymerlin.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos