Telhanorte
A Brazilian home improvement retailer with an online store.
Telhanorte at a glance
Telhanorte is an e-commerce website and one of the most visited sites in Brazil, currently ranked #190 in the country. It was founded in 1983 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today Telhanorte is owned by Saint-Gobain. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through product sales. Its closest rivals include leroymerlin.com.br, mercadolivre.com.br, amazon.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| telhanorte | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- telhanorte.com.br
- Sector
- E-commerce
- Owner
- Saint-Gobain
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1983
- Headquarters
- São Paulo, Brazil
- Employees
- 4,000+
- Ownership
- Saint-Gobain controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Telhanorte operates an online retail and marketplace platform focused on Brazil. A Brazilian home improvement retailer with an online store. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #190 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| leroymerlin.com.br | ≈ 9 million / month | #191 class competitor | — |
| mercadolivre.com.br | ≈ 6.7 million / month | #192 class competitor | — |
| amazon.com.br | ≈ 4.5 million / month | #193 class competitor | — |
What is Telhanorte?
Telhanorte (telhanorte.com.br) is an online retail and marketplace platform serving users in Brazil. A Brazilian home improvement retailer with an online store. It ranks #190 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Telhanorte?
The site is operated by Saint-Gobain, founded by Not publicly disclosed. The company was established in 1983 and is headquartered in São Paulo, Brazil. It employs around 4,000+.
Traffic and audience
Traffic estimates place Telhanorte at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Telhanorte makes money
Revenue comes primarily from product sales, alongside .
Competitors in Brazil
Its closest rivals include leroymerlin.com.br, mercadolivre.com.br, amazon.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1983
Telhanorte is founded in São Paulo, Brazil.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #190 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Telhanorte?
Telhanorte is operated by Saint-Gobain. Subsidiary of public company structure, based on public filings and press reporting.
Where is Telhanorte headquartered?
Telhanorte is headquartered in São Paulo, Brazil.
When was Telhanorte founded?
Telhanorte was founded in 1983 by Not publicly disclosed.
How many employees does Telhanorte have?
Telhanorte employs approximately 4,000+ people.
What is Telhanorte's revenue?
Telhanorte's revenue: ≈ $600 million annual revenue (est.).
Who are Telhanorte's competitors?
Main competitors in Brazil include leroymerlin.com.br, mercadolivre.com.br, amazon.com.br.
How does Telhanorte make money?
Mainly product sales.
Is Telhanorte publicly traded?
Telhanorte's ownership: Subsidiary of public company.
How many visitors does Telhanorte get?
Third-party estimates place Telhanorte at roughly 15 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Telhanorte safe?
Telhanorte is an established e-commerce site founded in 1983 and ranked #190 in Brazil; use the official domain telhanorte.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstelhanorte.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos