Vagalume
A Brazilian music portal with lyrics, news and charts.
Vagalume at a glance
Vagalume is an entertainment & streaming website and one of the most visited sites in Brazil, currently ranked #182 in the country. It was founded in 2002 by Not publicly disclosed and is headquartered in Brazil. Today Vagalume is owned by Vagalume Ltda. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include letras.mus.br, cifraclub.com.br, genius.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vagalume | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Brazil
Company information
- Website
- vagalume.com.br
- Sector
- Entertainment & Streaming
- Owner
- Vagalume Ltda
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2002
- Headquarters
- Brazil
- Employees
- 50+
- Ownership
- Vagalume Ltda controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vagalume operates an entertainment and streaming service focused on Brazil. A Brazilian music portal with lyrics, news and charts. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #182 in this index
- Sector rank
- Leading entertainment & streaming site in Brazil
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| letras.mus.br | ≈ 24 million / month | #183 class competitor | — |
| cifraclub.com.br | ≈ 18 million / month | #184 class competitor | — |
| genius.com | ≈ 12 million / month | #185 class competitor | — |
What is Vagalume?
Vagalume (vagalume.com.br) is an entertainment and streaming service serving users in Brazil. A Brazilian music portal with lyrics, news and charts. It ranks #182 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Vagalume?
The site is operated by Vagalume Ltda, founded by Not publicly disclosed. The company was established in 2002 and is headquartered in Brazil. It employs around 50+.
Traffic and audience
Traffic estimates place Vagalume at roughly 40 million visits per month, about 1.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Vagalume makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Brazil
Its closest rivals include letras.mus.br, cifraclub.com.br, genius.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Vagalume is founded in Brazil.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #182 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Vagalume?
Vagalume is operated by Vagalume Ltda. Private company structure, based on public filings and press reporting.
Where is Vagalume headquartered?
Vagalume is headquartered in Brazil.
When was Vagalume founded?
Vagalume was founded in 2002 by Not publicly disclosed.
How many employees does Vagalume have?
Vagalume employs approximately 50+ people.
What is Vagalume's revenue?
Vagalume's revenue: ≈ $10 million annual revenue (est.).
Who are Vagalume's competitors?
Main competitors in Brazil include letras.mus.br, cifraclub.com.br, genius.com.
How does Vagalume make money?
Mainly digital advertising.
Is Vagalume publicly traded?
No — Vagalume is not listed as an independent public company; it is operated by Vagalume Ltda.
How many visitors does Vagalume get?
Third-party estimates place Vagalume at roughly 40 million visits per month, mostly from Brazil, with 74% mobile traffic.
Is Vagalume safe?
Vagalume is an established entertainment & streaming site founded in 2002 and ranked #182 in Brazil; use the official domain vagalume.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvagalume.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos