SBT
The site of a major Brazilian broadcaster with shows, news and video.
SBT at a glance
SBT is an entertainment & streaming website and one of the most visited sites in Brazil, currently ranked #178 in the country. It was founded in 1981 by Silvio Santos and is headquartered in Osasco, Brazil. Today SBT is owned by Sistema Brasileiro de Televisão. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through tv advertising, digital advertising. Its closest rivals include globoplay.globo.com, r7.com, band.uol.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sbt | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Brazil
Company information
- Website
- sbt.com.br
- Sector
- Entertainment & Streaming
- Owner
- Sistema Brasileiro de Televisão
- Owner type
- Private company
- Founders
- Silvio Santos
- Founded
- 1981
- Headquarters
- Osasco, Brazil
- Employees
- 2,000+
- Ownership
- Sistema Brasileiro de Televisão controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SBT operates an entertainment and streaming service focused on Brazil. The site of a major Brazilian broadcaster with shows, news and video. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #178 in this index
- Sector rank
- Leading entertainment & streaming site in Brazil
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| globoplay.globo.com | ≈ 12 million / month | #179 class competitor | — |
| r7.com | ≈ 9 million / month | #180 class competitor | — |
| band.uol.com.br | ≈ 6 million / month | #181 class competitor | — |
What is SBT?
SBT (sbt.com.br) is an entertainment and streaming service serving users in Brazil. The site of a major Brazilian broadcaster with shows, news and video. It ranks #178 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns SBT?
The site is operated by Sistema Brasileiro de Televisão, founded by Silvio Santos. The company was established in 1981 and is headquartered in Osasco, Brazil. It employs around 2,000+.
Traffic and audience
Traffic estimates place SBT at roughly 20 million visits per month, about 0.7 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How SBT makes money
Revenue comes primarily from tv advertising, alongside digital advertising.
Competitors in Brazil
Its closest rivals include globoplay.globo.com, r7.com, band.uol.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1981
SBT is founded in Osasco, Brazil.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #178 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns SBT?
SBT is operated by Sistema Brasileiro de Televisão. Private company structure, based on public filings and press reporting.
Where is SBT headquartered?
SBT is headquartered in Osasco, Brazil.
When was SBT founded?
SBT was founded in 1981 by Silvio Santos.
How many employees does SBT have?
SBT employs approximately 2,000+ people.
What is SBT's revenue?
SBT's revenue: ≈ $400 million annual revenue (est.).
Who are SBT's competitors?
Main competitors in Brazil include globoplay.globo.com, r7.com, band.uol.com.br.
How does SBT make money?
Mainly tv advertising, digital advertising.
Is SBT publicly traded?
No — SBT is not listed as an independent public company; it is operated by Sistema Brasileiro de Televisão.
How many visitors does SBT get?
Third-party estimates place SBT at roughly 20 million visits per month, mostly from Brazil, with 74% mobile traffic.
Is SBT safe?
SBT is an established entertainment & streaming site founded in 1981 and ranked #178 in Brazil; use the official domain sbt.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssbt.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos