99
A Brazilian ride-hailing and mobility app, owned by DiDi.
99 at a glance
99 is a travel website and one of the most visited sites in Brazil, currently ranked #176 in the country. It was founded in 2012 by Paulo Veras, Ariel Lambrecht, Renato Freitas and is headquartered in São Paulo, Brazil. Today 99 is owned by DiDi Global. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through ride commissions, delivery fees. Its closest rivals include uber.com, indrive.com, cabify.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 99 | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Brazil
Company information
- Website
- 99app.com
- Sector
- Travel
- Owner
- DiDi Global
- Owner type
- Subsidiary of public company
- Founders
- Paulo Veras, Ariel Lambrecht, Renato Freitas
- Founded
- 2012
- Headquarters
- São Paulo, Brazil
- Employees
- 2,000+
- Ownership
- DiDi Global controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
99 operates a travel booking platform focused on Brazil. A Brazilian ride-hailing and mobility app, owned by DiDi. Revenue comes mainly from ride commissions, supported by the other lines listed below.
- Ride commissions
- Delivery fees
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #176 in this index
- Sector rank
- Leading travel site in Brazil
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| uber.com | ≈ 9 million / month | #177 class competitor | — |
| indrive.com | ≈ 6.7 million / month | #178 class competitor | — |
| cabify.com | ≈ 4.5 million / month | #179 class competitor | — |
What is 99?
99 (99app.com) is a travel booking platform serving users in Brazil. A Brazilian ride-hailing and mobility app, owned by DiDi. It ranks #176 among the most visited websites in the country in this index, within the travel category.
Who owns 99?
The site is operated by DiDi Global, founded by Paulo Veras, Ariel Lambrecht, Renato Freitas. The company was established in 2012 and is headquartered in São Paulo, Brazil. It employs around 2,000+.
Traffic and audience
Traffic estimates place 99 at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How 99 makes money
Revenue comes primarily from ride commissions, alongside delivery fees.
Competitors in Brazil
Its closest rivals include uber.com, indrive.com, cabify.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
99 is founded in São Paulo, Brazil.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns 99?
99 is operated by DiDi Global. Subsidiary of public company structure, based on public filings and press reporting.
Where is 99 headquartered?
99 is headquartered in São Paulo, Brazil.
When was 99 founded?
99 was founded in 2012 by Paulo Veras, Ariel Lambrecht, Renato Freitas.
How many employees does 99 have?
99 employs approximately 2,000+ people.
What is 99's revenue?
99's revenue: Not publicly disclosed.
Who are 99's competitors?
Main competitors in Brazil include uber.com, indrive.com, cabify.com.
How does 99 make money?
Mainly ride commissions, delivery fees.
Is 99 publicly traded?
99's ownership: Subsidiary of public company.
How many visitors does 99 get?
Third-party estimates place 99 at roughly 15 million visits per month, mostly from Brazil, with 71% mobile traffic.
Is 99 safe?
99 is an established travel site founded in 2012 and ranked #176 in Brazil; use the official domain 99app.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements99app.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos