Globoplay
Globo's streaming service with TV shows, telenovelas, live channels and films.
Globoplay at a glance
Globoplay is an entertainment & streaming website and one of the most visited sites in Brazil, currently ranked #177 in the country. It was founded in 2015 by Grupo Globo and is headquartered in Rio de Janeiro, Brazil. Today Globoplay is owned by Grupo Globo. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include netflix.com, primevideo.com, max.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| globoplay | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Brazil
Company information
- Website
- globoplay.globo.com
- Sector
- Entertainment & Streaming
- Owner
- Grupo Globo
- Owner type
- Private company
- Founders
- Grupo Globo
- Founded
- 2015
- Headquarters
- Rio de Janeiro, Brazil
- Employees
- 1,000+
- Ownership
- Grupo Globo controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Globoplay operates an entertainment and streaming service focused on Brazil. Globo's streaming service with TV shows, telenovelas, live channels and films. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #177 in this index
- Sector rank
- Leading entertainment & streaming site in Brazil
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netflix.com | ≈ 36 million / month | #178 class competitor | — |
| primevideo.com | ≈ 27 million / month | #179 class competitor | — |
| max.com | ≈ 18 million / month | #180 class competitor | — |
What is Globoplay?
Globoplay (globoplay.globo.com) is an entertainment and streaming service serving users in Brazil. Globo's streaming service with TV shows, telenovelas, live channels and films. It ranks #177 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Globoplay?
The site is operated by Grupo Globo, founded by Grupo Globo. The company was established in 2015 and is headquartered in Rio de Janeiro, Brazil. It employs around 1,000+.
Traffic and audience
Traffic estimates place Globoplay at roughly 60 million visits per month, about 2 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Globoplay makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in Brazil
Its closest rivals include netflix.com, primevideo.com, max.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Globoplay is founded in Rio de Janeiro, Brazil.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Globoplay?
Globoplay is operated by Grupo Globo. Private company structure, based on public filings and press reporting.
Where is Globoplay headquartered?
Globoplay is headquartered in Rio de Janeiro, Brazil.
When was Globoplay founded?
Globoplay was founded in 2015 by Grupo Globo.
How many employees does Globoplay have?
Globoplay employs approximately 1,000+ people.
What is Globoplay's revenue?
Globoplay's revenue: ≈ $700 million annual revenue (est.).
Who are Globoplay's competitors?
Main competitors in Brazil include netflix.com, primevideo.com, max.com.
How does Globoplay make money?
Mainly subscriptions, advertising.
Is Globoplay publicly traded?
No — Globoplay is not listed as an independent public company; it is operated by Grupo Globo.
How many visitors does Globoplay get?
Third-party estimates place Globoplay at roughly 60 million visits per month, mostly from Brazil, with 74% mobile traffic.
Is Globoplay safe?
Globoplay is an established entertainment & streaming site founded in 2015 and ranked #177 in Brazil; use the official domain globoplay.globo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgloboplay.globo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos