MaxMilhas
A Brazilian marketplace for buying and selling airline miles and tickets.
MaxMilhas at a glance
MaxMilhas is a travel website and one of the most visited sites in Brazil, currently ranked #175 in the country. It was founded in 2013 by Not publicly disclosed and is headquartered in Belo Horizonte, Brazil. Today MaxMilhas is owned by MaxMilhas. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through booking commissions, miles marketplace fees. Its closest rivals include 123milhas.com, decolar.com, latamairlines.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| maxmilhas | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Brazil
Company information
- Website
- maxmilhas.com.br
- Sector
- Travel
- Owner
- MaxMilhas
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2013
- Headquarters
- Belo Horizonte, Brazil
- Employees
- 300+
- Ownership
- MaxMilhas controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MaxMilhas operates a travel booking platform focused on Brazil. A Brazilian marketplace for buying and selling airline miles and tickets. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Miles marketplace fees
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #175 in this index
- Sector rank
- Leading travel site in Brazil
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 123milhas.com | ≈ 6 million / month | #176 class competitor | — |
| decolar.com | ≈ 4.5 million / month | #177 class competitor | — |
| latamairlines.com | ≈ 3 million / month | #178 class competitor | — |
What is MaxMilhas?
MaxMilhas (maxmilhas.com.br) is a travel booking platform serving users in Brazil. A Brazilian marketplace for buying and selling airline miles and tickets. It ranks #175 among the most visited websites in the country in this index, within the travel category.
Who owns MaxMilhas?
The site is operated by MaxMilhas, founded by Not publicly disclosed. The company was established in 2013 and is headquartered in Belo Horizonte, Brazil. It employs around 300+.
Traffic and audience
Traffic estimates place MaxMilhas at roughly 10 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How MaxMilhas makes money
Revenue comes primarily from booking commissions, alongside miles marketplace fees.
Competitors in Brazil
Its closest rivals include 123milhas.com, decolar.com, latamairlines.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
MaxMilhas is founded in Belo Horizonte, Brazil.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #175 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns MaxMilhas?
MaxMilhas is operated by MaxMilhas. Private company structure, based on public filings and press reporting.
Where is MaxMilhas headquartered?
MaxMilhas is headquartered in Belo Horizonte, Brazil.
When was MaxMilhas founded?
MaxMilhas was founded in 2013 by Not publicly disclosed.
How many employees does MaxMilhas have?
MaxMilhas employs approximately 300+ people.
What is MaxMilhas's revenue?
MaxMilhas's revenue: ≈ $100 million annual revenue (est.).
Who are MaxMilhas's competitors?
Main competitors in Brazil include 123milhas.com, decolar.com, latamairlines.com.
How does MaxMilhas make money?
Mainly booking commissions, miles marketplace fees.
Is MaxMilhas publicly traded?
No — MaxMilhas is not listed as an independent public company; it is operated by MaxMilhas.
How many visitors does MaxMilhas get?
Third-party estimates place MaxMilhas at roughly 10 million visits per month, mostly from Brazil, with 71% mobile traffic.
Is MaxMilhas safe?
MaxMilhas is an established travel site founded in 2013 and ranked #175 in Brazil; use the official domain maxmilhas.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmaxmilhas.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos